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Wren's picture

Mundane!!

Wren
Activity Score 66
Art Director
mvellandi's picture

I see no connection to cement, nor does the house/barn have any roads to it!

mvellandi
Activity Score 10
Marketing Manager
SanBruno's picture

Let me try:

Think Strong Cement Reduces Noise?

SanBruno
Activity Score 20
Copywriter
Boony wants a beer's picture

Are you dickeheads actually serious?? The ad makes perfect sense: House couldn't be knocked over due to the ultra strong concrete so the railway had to be built around it.

Boony wants a beer
Activity Score 380
Art Director
madnira69's picture

very neat!

madnira69
Activity Score 2
Planner
addicted2koffee's picture

Maybe it means that the cement used in the foundations of the house makes it impossible to move or destroy.

I'm sure Indian construction companies would really appreciate such esoteric advertising. It would really help them decide which cement to purchase for their next development.

addicted2koffee
Activity Score 26
Other
black boy's picture

Wren, mvellandi & SanBruno, r u guys actually in advertising, or just like to give silly comments?
The whole campaign is about the house being strong, thats why they had to build roads around it.

black boy
Activity Score 4
Art Director
bang's picture

dont agree with others' comments. they are jealous. thought is strong.

bang
Activity Score 14
Client Servicing
mvellandi's picture

I just try and see from the eyes of the consumer.
If it takes them more than 4 seconds to figure it out, then the time is wasted.
Finito

mvellandi
Activity Score 10
Marketing Manager
Guest's picture

brilliant!

Guest
Steevy's picture

The idea is a great one but a lil bit overthought. Most consumers wont get it but i love it.

Steevy
Activity Score 2
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