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Rail

Published/Aired: 
April 2007
 Rail

Description

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
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Rog's picture

Coooool with 5 o's.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture

This is THE BigBadFatMadafaka.

There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

ellehcimeo's picture

Okay.
Um. What do we do with this news?

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

He wants in on all the Hi-5 action.

Can you blame him, it's awesome.

HI-5!

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

Very well then. HI FIVES!

ellehcimeo
Activity Score 3376
Art Director
Slashh's picture

These are really great. What an ultimate solution to illustrate the product benefit.

Slashh
Activity Score 294
Copywriter
buy by bye's picture

i like this one best out of the 3

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

Desi's picture

OK.

Desi
Activity Score 1042
tamer samy's picture

nice... very nice

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

hang-the-dj's picture

Agreed. This is brilliant.

hang-the-dj
Activity Score 1262
Copywriter
roman-schwienbacher.com's picture

this is fantastic.

roman-schwienba...
Activity Score 1021
Photographer
B128's picture

Fantastic. Brilliant way of bringing out brand benefit.

B128
Activity Score 392
Art Director
Kay's picture

Best!

Kay
Activity Score 161
Art Director
popdistortion's picture

Would be great as an ambient as well.

popdistortion
Activity Score 1592
Mtl Dave's picture

Excellent.

Mtl Dave
Activity Score 274
Other
Advertising Pawn's picture

Very good! What a nice campaign.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

ellehcimeo's picture

As a bike rider I say "hazzah" Now these locks better be that good!

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

Every bike lock that I've ever been sold (4- I lost a couple of bikes at uni...or I should say a crack head needed it more than I did) has said that this is what their product does. Why should I believe these guys?

Looks awesome tho.

7/10

;-{

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

AlphaHawk's picture

This has been done by some Miami Ad School students a year ago. I think it picked up some hardware.

AlphaHawk
Activity Score 84
Art Director
Jonny Lonestar's picture

this is cool stuff. i wish one of them was stuck in a tree of wall though, otherwise, this campaign only needed one shot.

Jonny Lonestar
Activity Score 282
Art Director
DarkSide's picture

Cannes Gold Winner 2007

DarkSide
Activity Score 1066
Other
ad-icto's picture

If very good, but it is a padlock, habia never dress advertising on a padlock for bicycles, for a contest this one very well, but these ideas do not go out of a brief, are born of an evening of grass(herb)

ad-icto
Activity Score 70
Art Director
monchebeat's picture

GOOOOOOOODDDDDDDDD excelent!!!!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

filirap's picture

Gold

filirap
Activity Score 41
Art Director
otto54's picture

Silver for me.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

mrtalented's picture

the idea is flawless but the mock-up kills the idea slightly unlike the 'Barier' one. the pararel bars and the handles are forced to fit.

by the way, the shadow of the fance on the footpath on the left is missing? or it's stolen? lol

nice effort on great concept though.

mrtalented
Activity Score 2171
Creative Director
jungleraven's picture

brilliant. awesome. rockin'

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

velle's picture

a/an (insert) so secure it might as well be a part of (insert noun)

velle
Activity Score 1550
Copywriter
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