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Helicopter

Campaign
Agency Network: 
Published/Aired: 
August 2010
Raid Print Ad -  Helicopter

Also From This Campaign 2

Description

Print advertisement created by FCB, Romania for Raid, within the category: House, Garden.

Caption

One shadow they came to fear

Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu
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Jupiter's picture

cockroaches(?) forming what looks like an apache helicopter is more threatening/fearsome than the product shot...

btw, art sucks...can't believe this is from DraftFCB...tsk. tsk.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

himanshu prabhakar's picture

why cockroche fly in open sky??

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

jackmancer2017's picture

I quite like the idea and art, but I'm still a bit puzzled with what they mean. The shadow of the roaches? of the spray?

jackmancer2017
Adaddicted's picture

Its obviously the shadow of the can which they fear to hide.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

@www.jackhammer.com: yes that's what they mean, the shadow of the spray feared by the insects. And that's by no mean any puzzling, isn't it? The idea is very good to me and the execution, well...just good with the fact that it showed me what really their ideas are.

Guest
john.lighttern's picture

Hello, George!

john.lighttern
Activity Score 216
Chiat
Hiperion's picture

so so so so FORCED
1/10

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Danbreezy's picture

im pretty sure they mean the shadow of the raid can, but still... the copy is unnoticeable at a glance and this ad does seem forced in its execution.

Danbreezy
Activity Score 57
Sushi lover's picture

I like the idea.

Sushi lover
Activity Score 907

Dream needs to be big!

Billoughsby's picture

"I love the smell of deet in the morning"

cue Ride of the Walküres

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

deeply

Guest
NicholeP's picture

is this a joke? this is kinder garden advertising.

NicholeP
Activity Score 115
osakan's picture

show me your middle-schooler advertising please?

osakan
Activity Score 42
Chris's picture

message aint clear yo.

Chris
Activity Score 1935
Art Director
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