Description
Print advertisement created by FCB, Romania for Raid, within the category: House, Garden.
One shadow they came to fear
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu
Highest Rated
It's a flashlight, according to the title, but heck I totally don't understand this campaign.
Absolutely cryptic. Is that a torch? Is that a bottle opener? I surrender.
It's a flashlight, according to the title, but heck I totally don't understand this campaign.
If I get it right, the only thing you like is the packshot? Fair enough.

smart bug
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