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Family

Agency Network: 
Published/Aired: 
January 2011
Raid Print Ad -  Family

Description

Print advertisement created by FCB, Brazil for Raid, within the category: House, Garden.

Caption

Nature gives you a smarter way to protect your family from insects.

Advertising Agency: Giovanni+Draftfcb, Brazil
Art Director: Felipe Gomes
Copywriter: Fábio Penedo
Account Director: Álvaro Figueiredo
Photographer: Artluz Studio
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Billoughsby's picture

" I'm just a mean green mother from outer space, and I'm bad!"

Billoughsby
Activity Score 5144
Art Director |

That's it.

luispiter's picture

mmm its bad.. very very bad, its a bad exaggeration

luispiter
Activity Score 2756
comunication
manumartin5's picture

yes too much exaggeration.. not meaningful.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Sdb's picture

Soothing execution..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Cutarica's picture

concept could be better, but execution is bleah.

Cutarica
Activity Score 3451
Illustrator
suresh90's picture

Art is ok:) but concept is poor :(

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Rt's picture

BAD. brazilians have some of the best works in the world, unfortunately, this is not an example for it.

Rt
Activity Score 54
Art Director
everartz's picture

i like everything about it, but i see the claim shows what is meant to be the opposite!
still brazil rules \m/

everartz
Activity Score 7613
Art Director |

| everartz |

shahidali's picture

I like it. Like the idea and the route. Natural remedies to insecticide well depicted. Small observation: The product photo-shoot is not good and did not get the space it required.

Another route could be showing the hazards of chemicals in regular insecticides and say the product is free from all these.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

CuriousPencil's picture

I'm a copywriter and even *I* can see that the shadows on all the frogs, and the reflections on the table(especially the kid's foot&hand) belong on photoshopdisasters.

And it should be '...smarter ways' if you're showing multiple natural solutions.

Badly executed as well as misleading - I'd say that these active ingredients didn't come from nature:

4.4 g/kg ALLETHRIN 20:80,
3.5 g/kg TETRAMETHRIN,
1.1 g/kg PYRETHRINS,
45 g/kg PIPERONYL BUTOXIDE.

CuriousPencil
Activity Score 4225
Copywriter
Tripioso's picture

They're not from ourter space. They're carnivore plants. and frogs. I do lke the concept. And those plants make me laugh.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

fotdot's picture

This is good concept. The execution not best.

fotdot
Activity Score 673
Creative Director
Geimima's picture

may the (too) force be with this ad..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Lazarus's picture

Let down on the execution.

Lazarus
Activity Score 1536
Creative Director
bitebrands's picture

the plants and the frogs are of the ingredients of the product?
so confusing..

bitebrands
Activity Score 36
Sephi's picture

is that the "plants vs zombiese"?

Sephi
Activity Score 139
Art Director at Shanghai,China
GustavoN.Dias's picture

I don't get it ! So it's better for me to plant a bunch of carnivore plants and let a bunch of toads roam my living room than use the bug spray ? The family seems happy with this option !

GustavoN.Dias
Activity Score 52
Universidade Mogi das Cruzes
Glut's picture

big fantasy! Nothing of what they are saying of showing is new...

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
leathijs's picture

I like it but there a lit bit to much happening !

leathijs
Activity Score 10
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