Pepper Spray

Agency Network: 
October 2012

Print advertisment created by AW, Egypt for RadioShack, within the category: Retail Services.

Buy one keep your virginity

Advertising Agency: AW, Cario, Egypt
Creative Director / Art Director: Ahmed Wahid
Copywriter: Wael Khairy

Comments (14)

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CrackerJackFlash's picture
Activity Score 19601

whoa! really?

venom_elite's picture
Activity Score 772


Roger Keynes's picture
Roger Keynes
Activity Score 5498

Ooooh... here we go.

The Jobless Writer
Will Think for Salary

somecopywriter's picture
Activity Score 1113

Shocked. This is terrible. Why?

Shawali's picture
Activity Score 8442

Wow... The other one was funny, this one is so wrong on so many level. Shame on you, guys.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Jimmypapas's picture
Activity Score 8

what's the relationship b/w price promotion and virginity?

jt83's picture
Activity Score 19

Easy there guys. The ad took place in Egypt (I'm assuming) if you look at the tags. This ad would probably be tasteless here in the US, but let's keep in mind the world is a big place with varying cultural sensitivities. I don't claim to be an expert in Egypt, but I'm guessing the agency did their market research and found this to be ok.

I know in South America they have a lot of sexy ads that would come across as pornography in the US. Actually, even Europeans think the US is prude.

So let's keep things in perspective. :)

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good point. By the way, I think this ad is quite interesting. I mean the idea. The illustration is quite awful.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I disagree. This is tasteless no matter where you come from.

lodb's picture
Activity Score 4

Doesn't matter, this isn't a "sexy" ad, this is really distasteful and not something to joke about. It doesn't matter what culture you come from; this sort of thing isn't a matter of being a prude, this is just plain decency.

DaAvitar's picture
Activity Score 198

Lmaoo......This is funny

shadesofgrey's picture
Activity Score 10

if this is lost in's pretty bad
If it's not, it's vile and offensive on every level....REMOVE IT!

befriendly's picture
Activity Score 10

There is no way that was lost in translation. Totally offensive.

lodb's picture
Activity Score 4

It doesn't matter where you're from, this "joke" is tasteless no matter what.