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Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Mala Rodriguez concert
26 March / 9 PM / Club Vertigo

Print advertisement created by Ogilvy, Costa Rica for Radio 911, within the category: Media.

Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Roberto Leitón, Milena Soto
Copywriters: Equipo Creativo
Photographer: Tadeuz Jalocha, The Monkey Studio
Other additional credits: AppleBox
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corndogfuneral's picture

What's that guy got in his ears? Cigars? Cork? I think I get it. But I'm not sure.

corndogfuneral
Activity Score 1053
Art Director
StarlaY's picture

uhm... I guess they are trying to keep the music inside their head, after the concert.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Wordnerd's picture

i think they are trieing to say these 'good' people are happy, cause they don't hear the music/naughty language whatever anymore.

Wordnerd
Activity Score 6692
Copywriter
StarlaY's picture

I guess u r right. I was mistaken because of the divinely happy look on their faces

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Mantufayo's picture

Mala! mala! mala!

Mantufayo
Activity Score 580
Creative Director
elnietodeNicho's picture

i think they are trying to avoid music. the guy is not the target, he wants to read.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Hibon's picture

It won't work for Amalia Rodrigues ;-)...only for Mala Rodriguez!

Hibon
Activity Score 3734

Simple ideas are the best !

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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