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Agency Network: 
Published/Aired: 
October 2009
Radio 1 Print Ad -  Nails

Description

RADIO 1 is the first independent privately owned radio station broadcasting in the Czech Republic. During many years of existence RADIO 1 has become an important cultural phenomenon. By not being afraid of being different and by exposing a whole new generation of artists (painters, authors, musicians etc.). Especially today it is the only „listenable“ radio for many of the Czechs.

Print advertisement created by Saatchi & Saatchi, Czechia for Radio 1, within the category: Media.

Caption

No other alternative.

Advertising Agency: Saatchi&Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Graphic Designer: Michaela Maskova
Copywriters: Lukas Hvozdecky, David Podhola
Photographer: Jan Rambousek
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Highest Rated

hagemony's picture

nice & simple

hagemony
Activity Score 335
Guest's picture

no other alternative to get audience?

Guest
imosaddaq's picture

ooooooooooooooooooooooooooooooooooooooooooooooooooooooo !
Amazing/ Fantastic/ Brilliant/ Powerful/ impossible !!!!!!!!!!!!!!!!!!!!!!!!

i love it so much ! this is one of the best ads i EVER seen !

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

Guest's picture

is this your ad or are you being sarcastic?

Guest
Guest's picture

come on...

Guest
imosaddaq's picture

ooooooooooooooooooooooooooooooooooooooooooooooooooooooo !
Amazing/ Fantastic/ Brilliant/ Powerful/ impossible !!!!!!!!!!!!!!!!!!!!!!!!

i love it so much ! this is one of the best ads i EVER seen !

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

Guest's picture

What do you drink ? Is really strong !

The ad is ok. Not amazing

Guest
ibeg2differ's picture

I once had a similar idea for a radio station, but instead of nails, I just removed the radio tuner.

ibeg2differ
Activity Score 420
everartz's picture

WOW!!!!!!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

alexander_bickov's picture

Cool idea

alexander_bickov
Activity Score 3279
Guest's picture

idea: good

photoshop: terrible

Guest
kergu's picture

mmm....like the idea but the method..it's old... the copy is bad bad bad...

kergu
Activity Score 6795
Guest's picture

bad photoshop

Guest
hagemony's picture

nice & simple

hagemony
Activity Score 335
Guest's picture

Very good idea. But nails are not looking good, maybe it's too bright.

Guest
Guest's picture

Good idea. But nails are not looking good, maybe it's to bright.

Guest
Guest's picture

very goooooood

Guest
kurtberengeiger's picture

That radio looks 30 years old. Is it a classic rock station?

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

wonderful.............

Guest
Juan Cabral's picture

For Czech Republic is not that bad.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

tirthomitro's picture

too fucking good!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Two problems here: 1. You shouldn't use 'retro' radios for modern radio stations - it's just not cool anymore. 2. You don't need the copy line, just the logo. Obviously the ad only works if you use an old-fashioned dial, but like I said, you shouldn't do that to begin with. Trust me.

Guest
silvi's picture

Es la misma idea de uno de mis primeros trabajos en la Universidad. Tenía 18 años.
Osea... amateur.

silvi
Activity Score 4172
Copywriter
Guest's picture

oh my god, in that country the people stills use this kind of radios

Guest
Guest's picture

juan cabral....u r far too regional...everywhere...u r no good either

Guest
Guest's picture

"no other alternative" is kind of redundant. actually you don´t need that explanation at all

Guest
Guest's picture

right on...

Guest
yonkironic's picture

Nice, the red indicator seems alive..

yonkironic
Activity Score 50
Graphic Designer at graphic designer
rolling.stone's picture

idea is ok copy could have been improved

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

it looks like an dictatorship to me.

Guest
theanc's picture

Yeah. Would be a great cuban radio ad.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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