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Bob

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Newmoment, Macedonia for Radio 103, within the category: Media.

Caption

The power of underground music.

Advertising Agency: Newmoment, Macedonia
Copywriter: Ilinska Crvenkovska
Designer: Nikola Vojnov
Creative Director: Dushan Drakalski
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the zoo's picture

hahaha
cute mouse

the zoo
Guest commenter's picture

Bad fake latin names definitely not helping anything. Just incorporate into copy: "The power of underground music: Bob Marley and more." Then there's the whole issue of whether or not Nirvana and Bob Marley are underground. I would say no, but that's just me.

Guest commenter
sneakyhands's picture

i agree, but to be fair, the radio station probably isn't underground either.

sneakyhands
Activity Score 1857
Copywriter
matks's picture

Fully agree these latin-like names are little childish and steal the attention form the mouse haircut, which is the strongest point here. Otherwise cool campaign, I like this literal meaning of "underground".

matks
Activity Score 476
Advertising
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
Guest commenter's picture

ANOTHER BRILLIANT EXECUTION! FANTASTIC!

Guest commenter
CR_AD's picture
CR_AD
Activity Score 413
Other
Guest commenter's picture

Terrible photoshop, lousy concept. I believe this is school work.

Guest commenter
rabeat's picture

the rat psd is really bad, nice idea though

rabeat
Activity Score 58
Graphic Designer
rabeat's picture

the rat psd is really bad, nice idea though

rabeat
Activity Score 58
Graphic Designer
NomadDCLXVI's picture

It's hard to believe that some roc/punk/metal radio station agreed to these ads.

... what do really underground and rodents has to do with underground culture? really don't get it? can someone explain that to me?

this is shit

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

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