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Chicken

Agency Network: 
Published/Aired: 
May 2008
Description: 

To announce that Radiator wetsuits have the technology to keep you warmer when surfing or diving. To show the four layers that make up a Radiator wet suit, with a random item thrown in to communicate warmth.

Print advertisment created by The Furnace, Australia for Radiator, within the category: Fashion.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians

Comments (4)

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Chris's picture
Chris
Activity Score 1935

must have had a non existent budget for this one, not bad though.

dangerdude's picture
dangerdude
Activity Score 58

2 art directors and out came this? :(
idea is great though

FlyingDogs's picture
FlyingDogs
Activity Score 968

Interesting.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

klaussnow's picture
klaussnow
Activity Score 1645

thanks for the explanation, think you can accompany the ad where ever it shows up?

... its already been done...

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