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Published/Aired: 
November 2012
Raccoon Print Ad -  Log

Description

Quebec based company Raccoon introduces a new line of locally handmade 100% maple wood skis.

Print advertisement created by Dentsu, Canada for Raccoon, within the category: Recreation, Leisure.

Caption

100% maple. Handmade in Quebec.

Advertising Agency: DentsuBos, Montréal, Canada
Creative Director: Roger Gariépy
Art Director: Simon Rufiange
Copywriter: Xavier Blais
Photographer: Mathieu Lévesque
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Highest Rated

morse's picture

Yeah, photoshop could be better, but good idea.

morse
Activity Score 18024
Art Director |

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Shawali's picture

A real log with skis carved into it for real would have been awesome.

But it's a cool idea anyway.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture

Skis carved out with a blunt, rusty axe? I'll pass...

Andrej Troha
Activity Score 613
jrouxel's picture

i like this ad. Straight to the point.

jrouxel
Activity Score 59
Creative Director at Montreal |

Co-Creative Director and art director @BCP

jackmancer2017's picture

As Jrouxel says, it's to the point :) It's usp is told pretty clearly. I just hope they don't actually make them like this ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Grrrr's picture

The idea is OK, but the execution... well, if you want to carve two ski's from one log, I would have axed out more wood from BETWEEN the ski's.

Grrrr
Activity Score 1961
Illustrator
jackmancer2017's picture

True - from the thumbnail it looked like a rabbit.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ankitadv's picture

awesome

ankitadv
Activity Score 818
eins-eins-null's picture

wow! this is boring!

eins-eins-null
Activity Score 896
Copywriter
morse's picture

Yeah, photoshop could be better, but good idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

uncertaintly's picture

Yup.

uncertaintly
Activity Score 223
uncertaintly's picture

Very cool idea, but... 3/10

uncertaintly
Activity Score 223
Roger Keynes's picture

Dull. Obvious. Over-stated.
I feel a wee bit dumber. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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