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Rabbits

Published/Aired: 
January 2007
 Rabbits

Description

Caption

Built-in Red-eye Fix.
The built in Red-eye Fix automatically recognizes and corrects the red-eye effect caused by the flash.

Advertising Agency: Sylva, Budapest, Hungary
Advertiser: Nikon
Creative Director: Gabor Spielmann
Copywriter: Gabor Spielmann
Art Director: Peter Nador
Illustrator: Morpho Communication
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chintan ruparel's picture

doesn't work 4 me...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ivan's picture

Red eye reduction. Who has red eye? Bunnies. Make bunnies have blue and green eyes. Done.

ivan
Creative Director at Ads of the World
salva5's picture

"...and corrects the red-eye effect caused by the flash". So, what the camera really does is to transform real red eyes into blue & green ones? I think it's a little confusing msg, but the idea is catchable tho.

salva5
Activity Score 22
Web Designer/Developer |

<a href="http://salva5.net">S5</a>

juankhr's picture

take a picture to a bunny, they allways end whith red eyes.

juankhr
Activity Score 136
Art Director at la negra buenos aires
kalpesh78's picture

hmm.. one rabbit would've said it all. maybe a close-up of the face of the rabbit.. still too far fetched idea.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

ripster's picture

one rabbit would do better for the idea

but this execution is doing better for the product, it has more "aesthetic feeling" than a one object execution

ripster
Activity Score 152
Other
_inkpact's picture

I don´t think so. It´s weird, but i think that somehow one rabbit would put u through the idea slower, less directly...
it´d look better, though

_inkpact
Activity Score 84
Art Director
everartz's picture

there is a nice contast in the ad here.. the eyes have been brought upfront... which i like..
nice work...

everartz
Activity Score 7613
Art Director |

| everartz |

srahula's picture

Well there is one problem solution leading to another problem.
Guess thats a dangerous way to take your product promotion??
What say??

srahula
Activity Score 16
General Manager
gilbertandjames's picture

Oh, does it mean I can't take photos of bunnies? I guess I had better not buy a nikon camera then.

gilbertandjames
Activity Score 6
Other
coronam's picture

I guess having an albino bunny growing up helps- I like this a lot :)

coronam
Activity Score 162
Copywriter
kre8's picture

wasnt this technology 'new news' about 5 years ago, even longer?

kre8
Activity Score 989
Copywriter
squirrely's picture

srahula, this isn't problem/solution. This is a good idea.

squirrely
Activity Score 316
Graphic Designer
fersvax's picture

This is not a powerful ad, every single digital camera in the world (even my oldest 1 MPX) have red eye reduction. That's not a good selling argument.

fersvax
Activity Score 1239
Art Director |

FER.

quodavid's picture

like it

quodavid
Activity Score 734
the_ashlands's picture

maybe its a RGB/CMYK issue....but those eyes look extremely saturated and fake.

i would never buy this camera if this ad has any realistic correlation to the photos this camera will produce. imagine a family shot where everybody has this nuclear-glowing-eyeball quality....not good.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

jiviti's picture

It's not a bad idea.

jiviti
Activity Score 18
Other
Guest's picture

I had to read about red-eye before I got it. First, I just thought....eeewww, bunnies looking like marshmallows with eyes. Is this about food?

Guest
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