January 2007

Built-in Red-eye Fix.
The built in Red-eye Fix automatically recognizes and corrects the red-eye effect caused by the flash.

Advertising Agency: Sylva, Budapest, Hungary
Advertiser: Nikon
Creative Director: Gabor Spielmann
Copywriter: Gabor Spielmann
Art Director: Peter Nador
Illustrator: Morpho Communication

Comments (18)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

doesn't work 4 me...

~ old habits die hard, older ones never do ~

ivan's picture

Red eye reduction. Who has red eye? Bunnies. Make bunnies have blue and green eyes. Done.

salva5's picture
Activity Score 22

"...and corrects the red-eye effect caused by the flash". So, what the camera really does is to transform real red eyes into blue & green ones? I think it's a little confusing msg, but the idea is catchable tho.

juankhr's picture
Activity Score 136

take a picture to a bunny, they allways end whith red eyes.

kalpesh78's picture
Activity Score 2578

hmm.. one rabbit would've said it all. maybe a close-up of the face of the rabbit.. still too far fetched idea.

ideas....30 minutes nahi toh free.

ripster's picture
Activity Score 152

one rabbit would do better for the idea

but this execution is doing better for the product, it has more "aesthetic feeling" than a one object execution

_inkpact's picture
Activity Score 84

I don´t think so. It´s weird, but i think that somehow one rabbit would put u through the idea slower, less directly...
it´d look better, though

everartz's picture
Activity Score 7613

there is a nice contast in the ad here.. the eyes have been brought upfront... which i like..
nice work...

| everartz |

srahula's picture
Activity Score 16

Well there is one problem solution leading to another problem.
Guess thats a dangerous way to take your product promotion??
What say??

gilbertandjames's picture
Activity Score 6

Oh, does it mean I can't take photos of bunnies? I guess I had better not buy a nikon camera then.

coronam's picture
Activity Score 162

I guess having an albino bunny growing up helps- I like this a lot :)

kre8's picture
Activity Score 989

wasnt this technology 'new news' about 5 years ago, even longer?

squirrely's picture
Activity Score 316

srahula, this isn't problem/solution. This is a good idea.

fersvax's picture
Activity Score 1239

This is not a powerful ad, every single digital camera in the world (even my oldest 1 MPX) have red eye reduction. That's not a good selling argument.


quodavid's picture
Activity Score 734

like it

the_ashlands's picture
Activity Score 1394

maybe its a RGB/CMYK issue....but those eyes look extremely saturated and fake.

i would never buy this camera if this ad has any realistic correlation to the photos this camera will produce. imagine a family shot where everybody has this nuclear-glowing-eyeball quality....not good.

jiviti's picture
Activity Score 18

It's not a bad idea.

Guest's picture

I had to read about red-eye before I got it. First, I just thought....eeewww, bunnies looking like marshmallows with eyes. Is this about food?