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Campaign
Agency Network: 
Published/Aired: 
March 2011
R7.com Print Ad -  Table

Also From This Campaign 2

Description

Print advertisement created by Babel, Brazil for R7.com, within the category: Electronics, Technology.

Caption

Underscore_is_a_pain.
Free e-mail from R7. Thousands of logins available.

Advertising Agency: Babel, São Paulo, Brazil
Creative Director / Copywriter: Ricardo Chester
Art Directors: Ana Conrado, Romolo Megda
Photographer: André Brandão
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Boxey's picture

Way to bring interest to something that inherently has little.

Boxey
Activity Score 8879
Melaleuca In-House
luispiter's picture

i love it

luispiter
Activity Score 2756
comunication
copycopycopy's picture

hahah... what a thing to say. Nice!

copycopycopy
Activity Score 148
Copywriter
Ron Burgundy's picture

I like

Ron Burgundy
Activity Score 1630
Art Director at Southern California
nandan.moghe's picture

i love it

nandan.moghe
Activity Score 29
Graphic Designer at Budhkar Publicity Pvt. Ltd.
Prof's picture

wth

Prof
Activity Score 1449
Copywriter |

Quite really.

CuriousPencil's picture

Anyone please explain what the foot's got to do with it? Also, how come there are only thousands of logins? Confused here.

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

@CuriousPencil

It's not the foot but that thing on the foot, which is supposed to be an "underscore", I think, and an "underscore is a pain". I didn't get it at first too. It's kinda funny. And it's not only... The copy says thousands of logins available.

atb2005
Activity Score 13557
CuriousPencil's picture

Thanks atb- it's a bit of a 'long walk', as someone here once said about an ad, to get to the meaning. But now I get it, yeah, kinda-sorta-funny. Still a bit limp for a long walk though.

CuriousPencil
Activity Score 4225
Copywriter
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