November 2012

Print advertisment created by Brand Experience Designers, Turkey for Quiksilver, within the category: Fashion.

Fast drying swimwears.

Advertising Agency: Brand Experience Designers, Istanbul, Turkey
Creative Director: Ali Göral
Photographer: Volkan Hiçdurmaz
Illustrator: Gökhan Altinigne
Account Supervisor: Buket Ilhan
Advertiser's Supervisor: Dilara Giderler
Account Manager: Ceyda Çelikörs

Comments (12)

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Shawali's picture
Activity Score 8442

Fast drying clothes won't make your scooter go faster.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Rt_solo91's picture
Activity Score 119

i think the pizza man would be late for a delivery so he decided to swim to get there faster. i kinda wish they would've had the pizza in one of his hands so its a little easier to understand.

pierrelastname's picture
Activity Score 2869

fake....and same idea many times, on TVC.

glutamin's picture
Activity Score 107

The "fast drying swimwears" tagline has more potential than that.

swimwear's picture
Activity Score 2

Its is mind blowing add

punk's picture
Activity Score 182

Does it really matter if he's dry or not? It won't make him get there faster...


mr.x's picture
Activity Score 998

But the person who ordered the pizza won't notice that he swam there.. because it dries fast.

mr.x's picture
Activity Score 998

I get the idea and the idea is good, it works. But the visual... It's confusing because it certainly does not look like he would get there faster by swimming=bad choice of location. And I agree with former, a pizza i his hand would make it clearer AND funnier.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Guess what, it still works...

Love creating ads..

Ca10's picture
Activity Score 161

He can do whatever he can in between, as long as my pizza is delivered on time, warm and dry, he can be wet, or whatever. I wouldn't mind ;)
Idea is bad, the art saves it a bit...

JKW's picture
Activity Score 227

Are you guys sure you got the idea? I don't think he's delivering a pizza and going faster by swimming, but rather, since he's got fast-drying trunks he can go for a quick little dip and still deliver on time. Either way, I think you coul have had more fun with "Fast drying swimwear"...

kempinski's picture
Activity Score 14