Advertisement

Parking

Agency Network: 
Published/Aired: 
February 2010
Description: 

Print advertisment created by Lg2, Canada for Quebec Health Ministry, within the category: Public Interest, NGO.

You have too much to lose.
Gambling: Help and Referral.

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Simon Touzin
Copywriter: Luc Du Sault
Illustrators: Marc Rivest, Simon Touzin
Photographer: Marc Couture

Comments (17)

Log in or register to post comments

Highest Rated

HappyHour's picture
HappyHour
Activity Score 2381

Nope, I'd judge the quality of the movie by a poorly written script, or a careless attention to detail resulting in continuity errors, etc.

HappyHour's picture
HappyHour
Activity Score 2381

I look at these and think now that's good solid adver....then I see the typo.

Guest's picture
Guest

Do you also judge the quality of a movie by the typo on the subtitles?

HappyHour's picture
HappyHour
Activity Score 2381

Nope, I'd judge the quality of the movie by a poorly written script, or a careless attention to detail resulting in continuity errors, etc.

bknowlden's picture
bknowlden
Activity Score 3647

Typo sucks, but these are rad.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Yeah this works better then the other I think. Solid ad :)

Guest's picture
Guest

do u spell "LOSE" as "LOOSE" in Quebec ?

sloppy4's picture
sloppy4
Activity Score 1492

betting your wife and kid on a pair of 10s? a flush, maybe. but not a pair of 10s. idiot.

andyStock's picture
andyStock
Activity Score 666

The guy with the straight is going to be gutted!

Guest's picture
Guest

Whoever posted it made the typo. It's not the ad's fault. WTF are you guys upset about?

The ad translates more literally to "you have a lot to lose" rather than "too much to lose." That having been said, I like the fact that they only have things that matter (not sure about the car) in the center of the frame.

Leave it to the Quebec Government to tell you not to gamble but open up a few casinos and have thousands of VLT's across the province. But I digress...

Guest's picture
Guest

It shows clearly that gambling problems have a direct impact on families. Well done.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Right. Got it. Having cards in car park as opposed to wife and kids on a table trumped me for a bit there.
Makes it feel a little aloof lurking on the edges of her environment. If they were on a table it would be more immediate.
No? Ok... fair enough.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

morse's picture
morse
Activity Score 18024

Wow, I absolutely love this campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Great, clear idea.

This execution is better than the 'snowman' one.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like it more, eh.

btw 'Lose' is correct in Aussie English'.

Loose = not tight, slack. ;)

The Jobless Writer
Will Think for Salary

Davosk's picture
Davosk
Activity Score 4815

Don't worry about them, it's correct.

Guest's picture
Guest

Nice. Laudable.

Dzsoi's picture
Dzsoi
Activity Score 8532

Fck typo, this is an elegant, good, clear concept.

Advertisement