Advertisement

Parking

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by Lg2, Canada for Quebec Health Ministry, within the category: Public Interest, NGO.

Caption

You have too much to lose.
Gambling: Help and Referral.

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Simon Touzin
Copywriter: Luc Du Sault
Illustrators: Marc Rivest, Simon Touzin
Photographer: Marc Couture
Log in or register to post comments

Highest Rated

HappyHour's picture

Nope, I'd judge the quality of the movie by a poorly written script, or a careless attention to detail resulting in continuity errors, etc.

HappyHour
Activity Score 2381
HappyHour's picture

I look at these and think now that's good solid adver....then I see the typo.

HappyHour
Activity Score 2381
Guest's picture

Do you also judge the quality of a movie by the typo on the subtitles?

Guest
HappyHour's picture

Nope, I'd judge the quality of the movie by a poorly written script, or a careless attention to detail resulting in continuity errors, etc.

HappyHour
Activity Score 2381
bknowlden's picture

Typo sucks, but these are rad.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jackmancer2017's picture

Yeah this works better then the other I think. Solid ad :)

jackmancer2017
Guest's picture

do u spell "LOSE" as "LOOSE" in Quebec ?

Guest
sloppy4's picture

betting your wife and kid on a pair of 10s? a flush, maybe. but not a pair of 10s. idiot.

sloppy4
Activity Score 1492
andyStock's picture

The guy with the straight is going to be gutted!

andyStock
Activity Score 666
Guest's picture

Whoever posted it made the typo. It's not the ad's fault. WTF are you guys upset about?

The ad translates more literally to "you have a lot to lose" rather than "too much to lose." That having been said, I like the fact that they only have things that matter (not sure about the car) in the center of the frame.

Leave it to the Quebec Government to tell you not to gamble but open up a few casinos and have thousands of VLT's across the province. But I digress...

Guest
Guest's picture

It shows clearly that gambling problems have a direct impact on families. Well done.

Guest
Anonymous Author's picture

Right. Got it. Having cards in car park as opposed to wife and kids on a table trumped me for a bit there.
Makes it feel a little aloof lurking on the edges of her environment. If they were on a table it would be more immediate.
No? Ok... fair enough.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

morse's picture

Wow, I absolutely love this campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

Great, clear idea.

This execution is better than the 'snowman' one.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Roger Keynes's picture

Like it more, eh.

btw 'Lose' is correct in Aussie English'.

Loose = not tight, slack. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Davosk's picture

Don't worry about them, it's correct.

Davosk
Activity Score 4815
Art Director
Guest's picture

Nice. Laudable.

Guest
Dzsoi's picture

Fck typo, this is an elegant, good, clear concept.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Featured Content

Latest Collections

Advertisement