Quebec Automobile Insurance Society Print Advert By Lg2: Seatbelts, Red

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Agency Network:

Lg2

Published/Aired:

August 2012

Posted:

August 25, 2012

Quebec Automobile Insurance Society Print Ad - Seatbelts, Red

Also From This Campaign 3

Quebec Automobile Insurance Society Print Ad - Seatbelts, Blue

Quebec Automobile Insurance Society: Seatbelts, Blue

Quebec Automobile Insurance Society Print Ad - Seatbelts, Black

Quebec Automobile Insurance Society: Seatbelts, Black

See Full Campaign

Tags

Description

Print advertisement created by Lg2, Canada for Quebec Automobile Insurance Society, within the category: Finance.

Caption

Buckle up. Stay alive.

Credits

Advertising Agency: Lg2, Quebec, Canada

Creative Direction / Copywriting: Luc Du Sault

Art Direction: Jean Lafrenière

Account Planners: Mireille Côté, Alexandra Laverdière

Account Managers: Alexandra Laverdière

Photographer: Maude DeVarennes

Production: Julie Pichette

Digital Artists: Marc Rivest, David Boivin

Aug 25, 2012 - 4:46

Nice to be surprised positively after hundreds of seat belt ideas. Congrats.

Temple

Activity Score 11341

Creative Director

Aug 30, 2012 - 8:50

Here's an old one, one of my favorites from Norway, which is kinda similar but more heartfelt & personal IMO:

http://www.abcnyheter.no/files/imagecache/normal/2007-9/nfi_234_076482... (this photo is from 2004-05. Translation: Remember seatbelt)

Nike Diesel

Activity Score 13630

Art Director

Oct 16, 2012 - 7:58

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

pradeepkumar

Activity Score 12

Art Director at abu dhabi |

traditionally modern.

Aug 25, 2012 - 4:57

Looks good, although security belt are also known to be the cause of many death in car accidents.

Shawali

Activity Score 8442

Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Aug 25, 2012 - 5:35

brilliant!

Siddarth Basavaraj

Activity Score 1673

Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Aug 25, 2012 - 11:16

Love it!!!

kleenex

Activity Score 52582

Web Designer/Developer

Aug 25, 2012 - 13:21

Old school but original. Award winning.

vagdz

Activity Score 261

Manhattan Ave, N.Y.

Aug 25, 2012 - 13:22

Jesus, this is good.

sacrilegend

Activity Score 3394

Copywriter

Aug 25, 2012 - 15:07

Congrats!
"The force is strong with this one."

DarkSide

Activity Score 1066

Other

Aug 26, 2012 - 11:26

Awesome.

shahidali

Activity Score 4069

Dhaka, Bangladesh |

shahid

Aug 26, 2012 - 19:45

Very good. as another example here http://ministrypro.blogspot.com/2012/08/car-driving-school.html

denfilm

Activity Score 406

Art Director at www.ministryfilm.com |

www.ministryfilm.com

Aug 27, 2012 - 0:27

Simple and clear... Good. 8 stars and a chocolate bar haha

totoelloco

Activity Score 71

Other

Aug 27, 2012 - 3:31

Very, very clever idea. Nice and so, so simple.

somecopywriter

Activity Score 1113

Copywriter at Boomtown

Aug 27, 2012 - 3:56

brilliant.

hasalaka.th

Activity Score 288

mediamax

Aug 27, 2012 - 10:03

Remind me these :
http://www.joelapompe.net/2010/03/18/road-safety-scholz-friends-idea-c...
but good idea anyway

joelapompe

Activity Score 3861

Other |

http://www.joelapompe.net /

Aug 27, 2012 - 18:33

Quite a different idea. Off the pompe.

Bogott

Activity Score 244

Marino advertising group

Aug 27, 2012 - 10:33

Brilliant

manzanojp

Activity Score 29

Art Director

Aug 27, 2012 - 11:44

simple and intelligent

Knella

Activity Score 150

Aug 27, 2012 - 12:00

Nice ad. But it's really more of a one-shot than a campaign. The other two don't add anything.

Spanky

Activity Score 4899

Other

Aug 27, 2012 - 20:23

Smack bang amazing.

andylefty

Activity Score 4535

Graphic Designer at Central Saint Martins College of Art and Design

Aug 28, 2012 - 1:24

I like the concept, at least I understood at first sight

roccoman

Activity Score 13

Art Director

Aug 28, 2012 - 16:31

Simples. Grande ideia!

Fernando Fernandes

Activity Score 1416

Creative Director at Criative Director \TBWA Bolívia

Aug 30, 2012 - 5:11

Nice and simple. But a little question: why would anyone have a t-shirt with his birth and death dates printed on it?

bate_palmas

Activity Score 1479

Aug 30, 2012 - 9:46

yes, yes and yes.

krautland

Activity Score 3216

Art Director at erm... no calls please.

Aug 30, 2012 - 17:12

very clever, and simple.

niniasufle

Activity Score 407

Producer/Director at La Red TV

Sep 03, 2012 - 6:25

simple
to the point
good insight

and the combination results in an
awsm advertisement...

lezy

Activity Score 377

Sep 04, 2012 - 18:53

Great stuff

metis

Activity Score 413

Copywriter

Sep 10, 2012 - 8:32

like the idea

Bumper Sticker

Activity Score 41

Loves roasted fish and flute

Sep 10, 2012 - 11:08

GREAT campaign!!!!! congrats, Lg2!!!

rastaparta

Activity Score 158

Art Director

Oct 16, 2012 - 3:27

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

pradeepkumar

Activity Score 12

Art Director at abu dhabi |

traditionally modern.

Nov 14, 2012 - 9:47

SIMPLE=AWESOME.
Nice

Ziggiy

Activity Score 47

ZBZ

Feb 08, 2013 - 16:01

Great. I got the idea from the thumbnail.

bingerham

Activity Score 10

Jan 07, 2014 - 6:38

Ad also shows that youngsters are among a majority that are involved in accidents. Dob is 1993 . Aimed at sensitising youngsters and i also like the choice of colour. Red is a bright hot colour, for danger and caution . Well thought out ad. Keep it up

Devdesai411

Activity Score 18

Other at R.n. Podar school |

Devdesai

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