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Published/Aired: 
October 2010

Description

Print advertisement created by Saatchi & Saatchi, Hungary for Quattro Mobili, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Budapest, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Petra Kocsis
Copywriter: Zsófia Oláh
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ritalvdb's picture

Like the concept of making furniture a lot more personal, by making it part of experiences. Only the ad itself is maybe a little cold.. Some color would help a lot.

ritalvdb
Activity Score 33
Willem de Kooning Academy
Cesar Hector's picture

Agree with you there, the ad it's quite cold. It has a lot of potential to explode but goes only a 25% of the way. Seems, to me that, the whole campaign fails to generate any emotion at all. A shame for isn’t Saatchi & Saatchi the main promoter of Lovemarks?

Cesar Hector
Activity Score 217
Toulouse Lautrec
Roger Keynes's picture

No 'lovemakings' on the dinner table?!!
Loosen up, Romania! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Romania? get a map... :)

Guest
Dzsoi's picture

You are thinking of Bucharest. Budapest is the capital of Hungary.

Actually I think it's cool that they've skipped the evident, lame sex joke.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

You never actually own a Quattro Mobili. You merely look after it for the next generation ;)

Guest
Guest's picture

Soul, experiences and furniture. Nice.

Guest
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