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mrtalented's picture
Activity Score 2171

definitely for judges not consumers. will there be any real target group get it? i doubt that.

Have Heart's picture
Have Heart
Activity Score 922

I thought quattro says "perfect grip on all grounds", but this ad shows the direct opposite. At least this would work for strong motors or so.

fifthbullet's picture
Activity Score 186

i thought the idea behind this ad is the quattro is so nice that even the poster is ripped off from the wall... i might be wrong

Paolo keppella's picture
Paolo keppella
Activity Score 51

It works in both sides... And i guess that's when a line can help......

Think outside the X_BOX

marco's picture
Activity Score 118

Well Quattro means all 4 tyres grip, so i'm guessing the fact that all the 4 corners of the poster are still there, it represents the tyres.

Have Heart's picture
Have Heart
Activity Score 922

Ah, now I get it. Nice thought, but I think it's way to tricky and not really clear.

Naddeo's picture
Activity Score 71

The concept of grip (4 quattro) is well known for AUDI, so I believe it doesn´t need more copy or info
I like it.

Dick Huges's picture
Dick Huges
Activity Score 937

Well my name is Dick Huges and I like this one.

truecopy's picture
Activity Score 399 for me anyway.

"Sex sells. Truth even better." - A friend

barkers's picture
Activity Score 12

been done - for prestick years ago tbwa/huntlascaris sorry lads theirs worked better

Mo's picture
Activity Score 648

My car will be gone ( with me sitting inside) ..and those 4 tyres with super grips will stay... Hmm..perfect grip on all grounds while the driver flies away...

chimie's picture
Activity Score 156

too smart for me :-) I mean I may try to find out what it is because I see it on an ad blog. But IRL... the message never goes trough

TRICKY's picture
Activity Score 3794

freakin great

The man who stops advertising to save money is like the man who stops the clock to save time

mrtalented's picture
Activity Score 2171

definitely for judges not consumers. will there be any real target group get it? i doubt that.

Brian Flanagan's picture
Brian Flanagan
Activity Score 4

not the best ad... but I think the idea is that originally there was a car on the poster, the four glued down corners represent when you get stuck like in the mud with your car, but it was able to get loose hence to the 4WD... then it makes sense. just a thought.

kalpesh78's picture
Activity Score 2578

hasn't this idea been done with a hoarding?? years back??

ideas....30 minutes nahi toh free.

fersvax's picture
Activity Score 1239

That's right, looks like a follow up of the same old campaign.


Endeio's picture
Activity Score 270

If I was the client I would not approve this ad. But for sure this is clever, and is the kind of ad that can be shortlisted in Cannes. A good one to put on your book, not on a magazine.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Hmm...I look foward to seeing the Cannes shortlist then.

If this shit is going to be a finallist, I'm entering every copy only, client written headline, stock library pic, mono 10x2 I've done for the last 12 months.

Even they're better than this trash.

hang-the-dj's picture
Activity Score 1262

Aaah, the voice of reason returns.

Hi Boony, you old dog, how's that Macca's campaign coming along? Flog those cheeseburgers to 4 year know they need it!

I've seen your 10x2's and I gotta say, although they're not award winning (or even any good, of course) they're better than this absolute scam shite.

Hate this ad, it makes no sense and is only directed at award judges.

whitespace's picture
Activity Score 1953

Ads for psychics eh.

Rog's picture
Activity Score 6080

Cheers, Marco

I was all set to can it...ripping off a 'World's Greatest Posters' poster from 15+ years back.

Cunning little idea. Don't mind being caught out by thinking like that.

>>>> That's not an ad. THIS is an ad.

DK's picture
Activity Score 43

Unless Audi started making glue, this ad makes no sense. talk about forced!

chinaski's picture
Activity Score 951

an ad shouldn't be open to interpretation.

Rog's picture
Activity Score 6080

don't get me started.

>>>> That's not an ad. THIS is an ad.

johngoa's picture
Activity Score 13

The poster looks as if it's been torn out of anger. I think it's been targeted to the competitors, to convey their act of frustration.

sorayaaulia's picture
Activity Score 79

love it.