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Donkey

Campaign
Agency Network: 
Published/Aired: 
April 2012
Q20 Print Ad -  Donkey

Also From This Campaign 3

Description

Print advertisement created by Bester Burke, South Africa for Q20, within the category: Industrial, Agriculture.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Directors: Romano Cardinal, Tim Jones
Copywriter: Ruan Coetzee
Photographer: Simon Barnes
Retoucher: Graham Bartholomew
Prop stylist: Juan Voges
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chuckieT's picture

Stubborn hinge? I don't think most people will get this.

chuckieT
Activity Score 680
Creative
Rabubi's picture

So what you are saying is that the take-out in the mouse execution is 'quiet hinge'? I'm pretty sure the animals represent the noise that the old hinge would make without Q20 lubricant.

Rabubi
Activity Score 560
Copywriter
chuckieT's picture

You're probably right. But in isolation, there is no reason this ad can't be suggesting a stubborn hinge – or a noise-making hinge. That's my main problem with this campaign, it is open to (mis)interpretation, particularly if you've only seen one ad. It needs a line to make it clear.

chuckieT
Activity Score 680
Creative
kalankji's picture

nice campaign

kalankji
Activity Score 229
butoke's picture

neat!

butoke
Activity Score 99
Art Director at Mccann ericksson
somecopywriter's picture

Nice simple campaign. Beautifully simple in fact.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Chopper's picture

So lubricated that when you open it you hear the braying of the donkey.

Chopper
Activity Score 1015
arielmx's picture

Funny, really funny, but people are lazy to analize magazine ads.

arielmx
Activity Score 12
Art Director at Freelance
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