Advertisement

Mother Nature

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Grey, United States for Pure Inventions, within the category: Other.

Advertising Agency: GreyNYC, New York, USA
Chief Creative Officer: Tor Myhren
Creative Directors: Gary Ennis
Art Director: Gary Ennis
Copywriter: Shawn Couzens
Logo design: Ribal Rayess
Photographer: Mark Laita
Log in or register to post comments

Highest Rated

Line Shape's picture

????

Line Shape
Activity Score 13
Graphic Designer at Lahore |

http://www.lineshape.net

Guest's picture

zzzzzzzzzzzzzzzzzzzzz

Guest
Guest's picture

Seen this idea for a Tobacco company...i will try to find the ad.

Guest
Guest's picture

...also for a tea company in India

Guest
Guest's picture

Gorgeous.

Guest
Guest's picture

This copy reminds me of that Nike Ad: Michal Jordan 1 x Isaac Newton 0

Is it only me?

Guest
kurtberengeiger's picture

I'm sorry, but when did food colouring in water become reclassifed as "pure"?

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

....Done before for a tea company in idia

Guest
Guest's picture

the visual is great but I agree It is not pure anymore !

Guest
NASEERov's picture

no doubt it is a pleasure for the eye... But I think the problem is in the idea, first of all yep it is no more pure
and I see no connection between the earth, mind or what ever with the shapes of the ink or "food colouring".

NASEERov
Activity Score 30
Photographer at eng & caricature artist & graphic designer & photographer |

WE REACH THE SKY

Guest's picture

That's actually what I like about it. Instead of seeing some definable shape in the fluid, it's really just a product demo. Which is cool.

Guest
Guest's picture

At first I thought it was colored smoke. So abstract. I like it.

Guest
Guest's picture

Great creative. But the strategy is weak as the product doesn't stand out.

Guest
Guest's picture

smoke art will become overused in ads..

Guest
Guest's picture

I don't think that any of you even understand what this ad is about. It's pomegranate and acai berry extract, hence the eye dropper. NOT [FOR] PURIFIED WATER or SMOKE DESIGNS! (thought of course the water it's being dipped into is pure, for the sake of the brand name) Pomegranates have an abundance of antioxidants (vitamins) which are OBVIOUSLY healthy. Being healthy improves longevity, how you feel, and YOUTHFUL APPEARANCE. They are targeting the want of people to stay 'young'. That is the reasoning for the "Mother Nature: 1 Father Time: 0" bit.

As a graphic designer I would give this ad a low A, docking points only because the main design should have been moved up and to the left (or made a little smaller) to allow for the information+image in the lower right corner to be larger. Otherwise a brilliant design overall. The drop design is appealing to the eye and when you find that you don't understand it there is information to which the design directly leads your eye to. Very well done.

Guest
Line Shape's picture

????

Line Shape
Activity Score 13
Graphic Designer at Lahore |

http://www.lineshape.net

Featured Content

Latest Collections

Advertisement