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Pure ingredients

Published/Aired: 
October 2006
 Pure ingredients

Description

Caption

The craftsman-made beer with the purest ingredients.

Advertising Agency: McCann-Erickson, Rio de Janeiro, Brazil
Creative Director: Adriana Cury, Luiz Nogueira, Neca Bohrer, Toninho Lima
Art director: Alexandre Fernandes (Little Father)
Copywriter: Christian Grecco
Photographer: Thomas Susemil
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Heads's picture

Nice. Not great.

Heads
Activity Score 194
Copywriter |

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contact_heads@web.de
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Mo's picture

Ouuch! :-)

Mo
Activity Score 648
Art Director
Daryllee's picture

Whats that? thats why i dun understand it.

Daryllee
Activity Score 56
Other
rikitiki's picture

meh.

rikitiki
Activity Score 630
Copywriter
LAZ's picture

Ok ok.. i get it, with the pure ingredients, BUT, is this the image you whant to go with your beer? Pee? a Uninal.. This ad makes me NOT whant to drink yellow liquid.

/LAZ

LAZ
Activity Score 288
Art Director
Boony wants a beer's picture

Ouch indeed. Little bit of a stretch but still pretty cool. And at least the urinal's clean.

Boony wants a beer
Activity Score 380
Art Director
mikelite's picture

what?

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

whitespace's picture

Cool. With enough training you can use junior as a blowdart and snipe people with it. Soon airline security will have to implement a urinary tract check on every male passenger, and you will see a lot more women above 40s apply. Then their kids will be out on the street selling beer just like these to the 60 year old men whom the women above 40s abandoned.

whitespace
Activity Score 1953
Creative Director
spotanatomy's picture

This adv tells me also about potential kidney stones :-)

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spotanatomy
Activity Score 72
Other
frog's picture

what???
you grow pubes of malt by drinking pure beer?
or so pure you drink beer and pee out what it is made from?

he he
nice one

frog
Activity Score 50
Other
Trip's picture

now this is great...

Trip
Activity Score 18
Creative Director
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