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ivan's picture

I'm a natural bodybuilder myself and I can very much relate to this campaign. I love the surreal roughness and Hulkesque destruction. The campaign gives me the impression that if I work out with these guys I will be a kind of superhero. Cool stuff.

ivan
Creative Director at Ads of the World
o.m's picture

but why only lonely, deserted highways..
is that the only way to depict roughness

o.m
Activity Score 354
Graphic Designer at tania khosla design, bangalore |

http://ojasvimohanty.blogspot.com/

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