P.M.
Description
Print advertisement created by Livingroom Communication, United Arab Emirates for Puma, within the category: Fashion.
Here's to the After Hours Athlete
Creative Directors: Mansoor A. Bhatti, Martino O'Brien
Art Director: Carlos Khoury
Copywriter: Priya Madhu
Beautiful... Love the play with the letters and copy...
Amateur for life!
It's smart, simple and succinct. Very nice. I like 'after-hours athlete' ;-)
Very nice. The graphic gets one's attention and the copy is subtly punchy!!!! I love the brand and the ad adds to the 'why'.
Hmm.. a lot of good reviews from people with three pencils.
This is boring and lazy.
Why wouldn't you keep the puma itself lit up? (not that it would fix the ad)
it seems cool and smart but i dont know i guess its common source.
When this campaign launched, the spot was all about people staying out to the wee hours of the morning long after even last call/last orders. "PM" just doesn't sound very late.
Goes great with the campaign... After Hours Athlete. Everyone that hated on this advert should check it out. Great stuff.
Nice. Although the After Hours Athlete is veeeery close to Pornstar Clothing's "Midnight Athletics".
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