Feather, Yellow

Agency Network: 
June 2011

Print advertisment created by DDB, Italy for Puff, within the category: House, Garden.

Advertising Agency: DDB, Milan, Italy
Copywriter: Valerio Le Moli
Art Director: Armando Viale
Photographer: Sonia Marin
Art Buyer: Michela Braganti
Account Supervisor: Chiara De Simone

Comments (16)

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esteb's picture
Activity Score 673

Explain please.

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203
SF's picture
Activity Score 126

the link is much nicer and understandable.
i still dont get this one? does it stop fluff from getting caught into the fabric?

jimbalalestat's picture
Activity Score 110

even if its adopted from that (i hope its not), its far better.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

tough, stain visuals have done soo much

Gualcor's picture
Activity Score 978

Cleans stains so easily you can blow them off???

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

niniasufle's picture
Activity Score 407


ronak.shah007's picture
Activity Score 29

has been done in past as well

purshotham's picture
Activity Score 457

Need few lines of copy to understand the ad..

miko1aj's picture
Activity Score 3086

good idea. understandable for advertising people though, but still - i like it.

MK-tessa's picture
Activity Score 216

When I first saw this I pictured a dude eating a live chicken and the feathers fell on his shirt. Weird.

purshotham's picture
Activity Score 457

Ads are made to sell products...they are not for only advertising people to understand..with Gualcor's message ( Cleans stains so easily you can blow them off??? ) its clear...

monoj nath's picture
monoj nath
Activity Score 17

What I get as an idea is that the dirt is depicted by the feathers, as a feather removes with a puff. It means too easy to :)

Manoma's picture
Activity Score 1108

The best one in my sense...
i love this concept, because it speak of the easy side of the product.

FOR MarioLuigi Bros : I think you're not fair :
The visual you show is exactely at the inverse : it (Clorox) shows the origine of the task.
And doesnt speak about the efficacity of the product. (effortless here)
Here i think you are wrong... or, if you are clever, (and i have no doubt on this) not fair ;-)

ace85le's picture
Activity Score 3935

I thought that the clothes would be so soft that a bird would like to nest in it. this is wrong.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages's picture
Activity Score 77

simply communicating visual..brand name is they exposing in this ads. no need a copy here