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Feather, Yellow

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by DDB, Italy for Puff, within the category: House, Garden.

Advertising Agency: DDB, Milan, Italy
Copywriter: Valerio Le Moli
Art Director: Armando Viale
Photographer: Sonia Marin
Art Buyer: Michela Braganti
Account Supervisor: Chiara De Simone
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esteb's picture

Explain please.

esteb
Activity Score 673
art
MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203
SF's picture

the link is much nicer and understandable.
i still dont get this one? does it stop fluff from getting caught into the fabric?

SF
Activity Score 126
Art Director
jimbalalestat's picture

even if its adopted from that (i hope its not), its far better.

jimbalalestat
Activity Score 110
Art Director at adcomm limited
Ron Burgundy's picture

tough, stain visuals have done soo much

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Gualcor's picture

Cleans stains so easily you can blow them off???

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

niniasufle's picture

pufffffffff

niniasufle
Activity Score 407
Producer/Director at La Red TV
ronak.shah007's picture

has been done in past as well

http://www.facebook.com/lovefoodphotography

ronak.shah007
Activity Score 29
mumbai
purshotham's picture

Need few lines of copy to understand the ad..

purshotham
Activity Score 457
miko1aj's picture

good idea. understandable for advertising people though, but still - i like it.

miko1aj
Activity Score 3086
MK-tessa's picture

When I first saw this I pictured a dude eating a live chicken and the feathers fell on his shirt. Weird.

MK-tessa
Activity Score 216
Art Director at student
purshotham's picture

Ads are made to sell products...they are not for only advertising people to understand..with Gualcor's message ( Cleans stains so easily you can blow them off??? ) its clear...

purshotham
Activity Score 457
monoj nath's picture

What I get as an idea is that the dirt is depicted by the feathers, as a feather removes with a puff. It means too easy to clean...cool :)

monoj nath
Activity Score 17
Art Director
Manoma's picture

The best one in my sense...
i love this concept, because it speak of the easy side of the product.

FOR MarioLuigi Bros : I think you're not fair :
The visual you show is exactely at the inverse : it (Clorox) shows the origine of the task.
And doesnt speak about the efficacity of the product. (effortless here)
Here i think you are wrong... or, if you are clever, (and i have no doubt on this) not fair ;-)

Manoma
Activity Score 1108
Copywriter
ace85le's picture

I thought that the clothes would be so soft that a bird would like to nest in it. this is wrong.

ace85le
Activity Score 3935
Marketing Manager |

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mimosainsiva@gmail.com's picture

simply communicating visual..brand name is they exposing in this ads. no need a copy here

mimosainsiva@gm...
Activity Score 77
Verve Design shop
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