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Feather, Red

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by DDB, Italy for Puff, within the category: House, Garden.

Advertising Agency: DDB, Milan, Italy
Copywriter: Valerio Le Moli
Art Director: Armando Viale
Photographer: Sonia Marin
Art Buyer: Michela Braganti
Account Supervisor: Chiara De Simone
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neejyah's picture

I didn't understand :(

neejyah
Activity Score 18
Tommy G.'s picture

I'm been searching for 30 seconds and many possibilities came up to my mind. Even after that, I'm not more advanced.
It's not to supposed to be an enigma, the message is not clear enough and in that sense, it's not communicating well enough.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Sikamainen's picture

The clue is in the name: Puff. The image reveals, that what you took as stains (mustard, ketchup, grass), are actually very light feathers. Ergo: this detergent just blows the stains away. I think its obvious.

Sikamainen
Activity Score 3
esteb's picture

You used three lines to explain it. This means it's not so obvious.

esteb
Activity Score 673
art
Danbreezy's picture

It definitely isn't obvious. How are you supposed to come to that correlation of red feather's equating to ketchup with just the line saying "Puff." You sound like you helped make this ad.

Danbreezy
Activity Score 57
jjf's picture

Oh I thought it meant 'soft as feather'. If that was really what it meant then it failed. Cuz I got the wrong impression.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
purshotham's picture

I don't know what the ad is meant to say...

purshotham
Activity Score 457
dadada's picture

Only this one is clear. I like it. But both others aren't too obvious as this one, with others we can't make link with stains easily.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Manoma's picture

Good...
not easy in first, but really good... nice job;-)

PS : for Purshotham
Thats mean that its easy to remove the tasks

Manoma
Activity Score 1108
Copywriter
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