Feather, Red

Agency Network: 
June 2011

Print advertisment created by DDB, Italy for Puff, within the category: House, Garden.

Advertising Agency: DDB, Milan, Italy
Copywriter: Valerio Le Moli
Art Director: Armando Viale
Photographer: Sonia Marin
Art Buyer: Michela Braganti
Account Supervisor: Chiara De Simone

Comments (9)

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neejyah's picture
Activity Score 18

I didn't understand :(

Tommy G.'s picture
Tommy G.
Activity Score 897

I'm been searching for 30 seconds and many possibilities came up to my mind. Even after that, I'm not more advanced.
It's not to supposed to be an enigma, the message is not clear enough and in that sense, it's not communicating well enough.

Sikamainen's picture
Activity Score 3

The clue is in the name: Puff. The image reveals, that what you took as stains (mustard, ketchup, grass), are actually very light feathers. Ergo: this detergent just blows the stains away. I think its obvious.

esteb's picture
Activity Score 673

You used three lines to explain it. This means it's not so obvious.

Danbreezy's picture
Activity Score 57

It definitely isn't obvious. How are you supposed to come to that correlation of red feather's equating to ketchup with just the line saying "Puff." You sound like you helped make this ad.

jjf's picture
Activity Score 260

Oh I thought it meant 'soft as feather'. If that was really what it meant then it failed. Cuz I got the wrong impression.

purshotham's picture
Activity Score 457

I don't know what the ad is meant to say...

dadada's picture
Activity Score 1720

Only this one is clear. I like it. But both others aren't too obvious as this one, with others we can't make link with stains easily.

Everybody is creative, be yourself.

Manoma's picture
Activity Score 1108

not easy in first, but really good... nice job;-)

PS : for Purshotham
Thats mean that its easy to remove the tasks