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Heroism

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Euro RSCG, Argentina for PSP, within the category: Electronics, Technology.

Caption

Accuracy, in small doses.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces
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Highest Rated

ivancapo's picture

Congratulations to the copywriter for the concept and the art director for making me wanna have one of those ;D
Excellent job!

ivancapo
Activity Score 88
Art Director
bknowlden's picture

Pretty cool.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Kateter's picture

nope. IMHO, pretty bad.

too low emotional relevance.

Kateter
Activity Score 2029
Copywriter
Ringo's picture

Please I want one of those!!!!!!!!!!! Great concept and art!!

Ringo
Activity Score 33
australia
rambambiro's picture

Great concept, great art, great everything! finally a little bit of fresh air

rambambiro
Activity Score 57
Art Director
George Constanza's picture

If I went to a deserted island and I could only take one ad, I would take this one.
Just Brilliant, sweet!

George Constanza
Activity Score 16
wcassal's picture

Cool....
new ways to say same games.

wcassal
Activity Score 32
Adv. Pref. Mun. Esteio / Unisinos
ivancapo's picture

Congratulations to the copywriter for the concept and the art director for making me wanna have one of those ;D
Excellent job!

ivancapo
Activity Score 88
Art Director
Abra Cadabra's picture

I don't get these. Do you really want to portray your game-playing experience with a term like "small dose"? I would think that you want the game-playing experience to be BIG.

It's an interesting idea, however.

Abra Cadabra
Activity Score 102
Other
rambambiro's picture

I think they use the term "small dose" because they are talking about the PSP, a smaller console, not about the game experience.

rambambiro
Activity Score 57
Art Director
robottttrockkkk's picture

este bueno el concepto.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
EGGO's picture

I want to sh*t tanks!

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Texnartist's picture

Sure PS2 is promoting drug use. Great way to get parents to gain parents support.

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Nanel's picture

kateter how would you improve it??

Nanel
Activity Score 283
Copywriter
Kateter's picture

by asking the team what else they have.

Kateter
Activity Score 2029
Copywriter
dbrown6986's picture

The fact that people still think the copywriter comes up with the concept and the art director makes it look pretty is ridiculous.

dbrown6986
Activity Score 56
Art Director
rebelscum's picture

bump

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

ChuckNorris's picture

So true.

ChuckNorris
Activity Score 834
Creative Director
krautland's picture

damn, that is pretty nice.

krautland
Activity Score 3216
Art Director at erm... no calls please.
rebelscum's picture

Pure sex, in pill form.

l o v e i t

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

alaska502's picture

forgettable.

i see A lot argentinians writing today !!

Viva malvinas !

alaska502
Activity Score 58
Art director
Luis Maram's picture

Nonsense and Complicated.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

ChuckNorris's picture

I like it!

But Pelé is still better than Maradona. =)

Viva Brasil!

ChuckNorris
Activity Score 834
Creative Director
chintan ruparel's picture

wish i'd done this..brilliant work!!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

kant's picture

there is a typo, Ivan. It`s "heroism. In small doses".

Kudos for your work, Ivan!

kant
Activity Score 130
Copywriter
Badboy's picture

Nice!

Badboy
Activity Score 21
Creative Director
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