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Adrenalin

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Euro RSCG, Argentina for PSP, within the category: Electronics, Technology.

Caption

Accuracy, in small doses.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces
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Highest Rated

panasit's picture

Brilliant campaign. That said a lot since I'm a Nintendo fan and I hate PSP as a product.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

George Constanza's picture

Brilliant, well done fellows.
Thumbs up for you!

George Constanza
Activity Score 16
Ringo's picture

Good Work......it's so fresh and impact.

Congrats!

Ringo
Activity Score 33
australia
harrison bruce's picture

Wicked cool!

harrison bruce
Activity Score 112
rambambiro's picture

Like it very much, congratulations

rambambiro
Activity Score 57
Art Director
kurtberengeiger's picture

I like it.

kurtberengeiger
Activity Score 7323
Copywriter
wcassal's picture

Small doses of adrenaline? Everyone just like it a lot right?
But it´s cool

wcassal
Activity Score 32
Adv. Pref. Mun. Esteio / Unisinos
Texnartist's picture

Sure PS2 is promoting drug use. Great way to get parents to gain parents support.

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

ivancapo's picture

There are bad drugs and good drugs. A pill don't nesesarily have to be seen as negative. And the mean of the ad is other..

ivancapo
Activity Score 88
Art Director
tstephens's picture

i don't get it. can someone explain please.

tstephens
Activity Score 26
truro college, media advertising
ivancapo's picture

PSP is portable, you can take it wherever you want and use it whenever you need. The pill represents what each kind of videogame provides you when you play it.

ivancapo
Activity Score 88
Art Director
krautland's picture

lovely.

krautland
Activity Score 3216
Art Director at erm... no calls please.
mrtalented's picture

boring

mrtalented
Activity Score 2171
Creative Director
khalsain's picture

fantastic work...loved it

khalsain
Activity Score 264
ad agency
FlyingTorpedo's picture

These are Awesome, the only comment I have is first the fact that all three executions have the pills in the exact same position, which means that they just changed the elements of the capsules. Finally that's not how you spell ADRENALINE.

other than that I loved them

FlyingTorpedo
Activity Score 54
Alma DDB / Miami Ad School |

the Flying torpedo

Celine_Fjeldheim's picture

I like it... its really simple, well executed and meaningful.

Celine_Fjeldheim
Activity Score 19
AAA School - South Africa
Celine_Fjeldheim's picture

Ps.. adrenalin can actually be written either "adrenaline" or "adrenalin"...both are correct. Adrenalin is more correct though. look it up.

Celine_Fjeldheim
Activity Score 19
AAA School - South Africa
FlyingTorpedo's picture

You are right dude, I take it back...

FlyingTorpedo
Activity Score 54
Alma DDB / Miami Ad School |

the Flying torpedo

cmart7327's picture

Looks badass and very well executed, but every time I see a pill execution I want to pull out award annuals from 1995

cmart7327
Activity Score 36
Art Director
panasit's picture

Brilliant campaign. That said a lot since I'm a Nintendo fan and I hate PSP as a product.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Hibon's picture

This his a copy of a Ogilvy AD i sore in a golf magazine. See on www.creatives.fr and look at best 2006 "Affiche" Reunion Mayotte you will see the same idea for a the Golf Club of Colorado!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

dean viii's picture

Ripped off. Done back around 1996 by TDA.

dean viii
Activity Score 1686
Creative Director
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