Stay Away, Newspaper

Agency Network: 
April 2013

Print advertisment created by Y&R, Brazil for Protex, within the category: Pharmaceutical.

Stay away from germs.
Effectively eliminates 99.9% of bacteria.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha

Comments (5)

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kleenex's picture
Activity Score 50502

not a bad concept.

headoffice Communication's picture
headoffice Comm...
Activity Score 196

I was looking for germs. But found newspaper????

tirthomitro's picture
Activity Score 2758

good one

they showed me a picture & i laughed
dignity has never been photographed

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

love this campaign..Good job fellas

Love creating ads..

faissalo's picture
Activity Score 728

Awkward. Two ways to see this: First look: "The invisible man and his mime artist side-kick" 2nd look: "STAY - pulls the guy left. AWAY - pulls the guy right"

Nice init