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Agency Network: 
Published/Aired: 
April 2012

Description

Additional credits:

Print advertisement created by Y&R, Brazil for Protex, within the category: Health.

Caption

ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
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denfilm's picture

well done

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

bate_palmas's picture

Oh, this campaign isn't working at all. Sorry.

Rock paper scissors is a game of chance. Protex surely eliminates the element of chance? It's a sure thing, I would think.

It's kind of like putting bacteria in a boxing ring with a human and getting knocked out.

bate_palmas
Activity Score 1479
Fernando Fernandes's picture

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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