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Eyes

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Y&R, Brazil for Protex, within the category: Health.

Caption

You have no idea where 99,9% of bacteria come from.
That’s why protex eliminates 99,9% of it.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Kleyton Mourao
Copywriters: Pedro Guerra, Laura Esteves
Art-Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Priscilla Campolina
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
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Highest Rated

Fernando Fernandes's picture

Cobraaaaooooo rsrs Meu pai ama fazer isso! Grande ideia!!! visual e o desenvolvimento genial!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
bugrasulukcu's picture

actually it is just the storyboard of the radio ads.

bugrasulukcu
Activity Score 11
kleenex's picture

Even if it was the storyboard this is not great at all.

kleenex
Activity Score 51126
Web Designer/Developer
Kill them ad's picture

interesting, the same but say with other form, a little long but nice...

Kill them ad
Activity Score 31
mariafer's picture

I like it.

mariafer
Activity Score 10
Art Director/Cesde
Fernando Fernandes's picture

Cobraaaaooooo rsrs Meu pai ama fazer isso! Grande ideia!!! visual e o desenvolvimento genial!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Huub's picture

It's great. In radio as well.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
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