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Agency Network: 
Published/Aired: 
July 2009

Description

Photographer: Gerhard Merzeder

Print advertisement created by Jung von Matt, Switzerland for Prostate Cancer Foundation, within the category: Public Interest, NGO.

Caption

Prostate cancer? A blood test will tell you.
The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch

Advertising Agency: Jung von Matt/LIMMAT Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Samuel Knaus
Advertiser's Supervisor: Thomas Lautenschlager
Account Supervisor: Remo Brunner
Art Buyer: Erasmo Palomba
Art Director: Patrick Beeli
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Roshan Quintus's picture

well done ! superb

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

nice idea!

Guest
jai hind's picture

wow

jai hind
Activity Score 356
Art Director |

jai hind
art director

tirthomitro's picture

no doubt about the cognition qualities of the entire campaign.
now, i'm supposing that the forearm and the muscular upper arm are representing the testicles...
am i right?
if not, ivan, do give me the dope on this one

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Wordnerd's picture

a prostate examination is no longer involving your ass, but the vein on your arm.

Wordnerd
Activity Score 6692
Copywriter
ivan's picture

As wordnerd explained. The copy on the ad explains it.

ivan
Creative Director at Ads of the World
alexander_bickov's picture

Simple idea

alexander_bickov
Activity Score 3279
Guest's picture

I'm not sure if I'd like to see an entire arm next to the words prostate and blood.
And I know that is exactly the point of the campaign, ... but still....

Guest
SoCH_TO's picture

Nince art direction and superb idea with good copy

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Emran Hayat's picture

funny but nice idea

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

mmm... nice :)

Guest
Guest's picture

oh, p3nis elbow decease! I get it.

Guest
bubblestheclownfish's picture

Good way to attack a subject many men are fearful of. The crook of the arm where the anus/rectal exam would be, but instead where blood is drawn. Weird enough to make you look, and goofy enough to make you smile.

bubblestheclownfish
Activity Score 614
Creative Director
Dev Kumar's picture

:-)...could it have been done better?...Well, No.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
clairec's picture

I knew the Swiss were good with cuckoo clocks and chocolate. It seems creative advertising is another one of their talents. These are great!

clairec
Activity Score 256
sush's picture

waoh! that was wat came out of my mouth wen i read d copy great idea.nice one.thumbs up!

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

ohmmmmmm

Guest
shwetakarumbaiah's picture

really nice!

shwetakarumbaiah
Activity Score 13
JWT
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