July 2009

Photographer: Gerhard Merzeder

Print advertisment created by Jung von Matt, Switzerland for Prostate Cancer Foundation, within the category: Public Interest, NGO.

Prostate cancer? A blood test will tell you.
The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on

Advertising Agency: Jung von Matt/LIMMAT Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Samuel Knaus
Advertiser's Supervisor: Thomas Lautenschlager
Account Supervisor: Remo Brunner
Art Buyer: Erasmo Palomba
Art Director: Patrick Beeli

Comments (10)

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iloveseneca's picture
Activity Score 18

WOAH!! How come one thigh is bigger than the other?!!!
Till i read the copy! LOL Nice...

Notorious's picture
Activity Score 666

sick campaign, it cant even stomach me

outsmart me, if you can

Guest's picture

love campaigns that have a single idea, but run with at least 3 executions. because it's really important to see various styles of underwear and using also the left arm. lame.

DJVassallo's picture
Activity Score 243

hahahaha... what a relief! clever ads...

mpared's picture
Activity Score 562

Lame .... i think they look way freaky !!

Guest's picture

crap, Im sick of these visuals looking like something while being something else, everyone does it all the time. Invent something new!

CopywriterInTraining's picture
Activity Score 162

I get the idea, as sophisticated as it is, but shouldn't we be seeing the back of the underwear?

Guest's picture

its not colon cancer its prostate cancer

Jesterbrand's picture
Activity Score 142

Weird as hell! I like it!

sush's picture
Activity Score 566

lol.i lik it i think u tried not to do d same tin by using diffrent guys n undies i also tink diff copies wud hav worked so it dnt get boring cos its quite represented d same way except colors of undies.good one though its quiet disruptive in nature.