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Agency Network: 
December 2010


Print advertisement created by Fischer, Brazil for Projeto Arrastão, within the category: Public Interest, NGO.


One day, someone’s problem might be your problem too.
Projeto Arrastão wants your help to support needy children to get a head start in life.

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Reality Check's picture

Execution will be familiar, but still of interest to adsoftheworld visitors.

Reality Check
Activity Score 2539
ernesto p's picture

una campaña de lo más fascista y estereotipada que he visto...

ernesto p
Activity Score 76
Vingy's picture

Creo que es una buena campaña, tal vez un poco forzada pero con una idea simple "La gente problemática se puede cruzar en tu camino, mejor ayuda a que la gente no se vuelva así"

Activity Score 474
Copywriter at Advance
HappyHour's picture

This one is much weaker than the others. The idea of a good life being ruined comes through in the first two, with the wheelchair and HIV. This one's a little hard to believe.

Activity Score 2381
denfilm's picture

well done

Activity Score 406
Art Director at |

Glut's picture

what?? Terrible ad, i agree with anne hooper.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispedromendezb's picture

What..? the idea? Concept?

Activity Score 104
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