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Washing Instruction

Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Rafineri, Turkey for Profilo, within the category: Electronics, Technology.

Multiplus. 17 liters of water saved per wash

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin

Comments (15)

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Highest Rated

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

This is really great idea...

Bianconiglio's picture
Bianconiglio
Activity Score 406

ad AD for ADV people only

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

This is really great idea...

Guest's picture
Guest

visual gags don't sell

cef's picture
cef
Activity Score 547

clever idea for any advertisement competition, but not for the target consumer...

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

good

Life is a joke. Laugh.

Pilou's picture
Pilou
Activity Score 20

bonne communication de groupe, mais peut être pas pour un public large...!

Bianconiglio's picture
Bianconiglio
Activity Score 406

il solito francese cagacazzo che non è capace di parlare in inglese

Pilou's picture
Pilou
Activity Score 20

OK, sorry, my english is not so good, but i'm trying.
According to me, this ad is really good for a corporate communication, but not for a large "audience"...

cpaige88's picture
cpaige88
Activity Score 170

Hmm can someone please explain?

kurtberengeiger's picture
kurtberengeiger
Activity Score 7323

I think I need an explanation too. Unfortunately.

Andrej's picture
Andrej
Activity Score 656

Brilliant.

Guest's picture
Guest

Is it due to the water line being lower meaning it saves loads more water?? Certainly isn't clear enough. It's promotes a USP but not obviously and quickly enough. Don't make me work too hard, I'm lazy!

Guest's picture
Guest

altho the copy says it, if you never washed your clothes, then you wouldn't remember that the water level is up to the very top in these icons, so its pretty good for the target and for buyers with environmental concerns

Guest's picture
Guest

The ad could work more simply without "30°"

Silvia

kylethomas's picture
kylethomas
Activity Score 24

The awareness of saving water is improving. We need to be responsible and do what we can to save water even in our own little ways.

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