Agency Network: 
July 2012

Print advertisment created by 433, Brazil for Procorrer, within the category: Fashion.

All you need for running.

Advertising Agency: 433 Comunicação, Curitiba, Brazil
Creative Directors: André Strauss, Bud Distefano, Cicero Lago
Art Director: Ivaldo Ferreira
Copywriter: Estevan Petyk
Photographer: Rodolpho Pajuaba

Comments (12)

Log in or register to post comments
jackmancer2017's picture
Activity Score 6992

The ad focuses on the center, so it means you should go running butt naked?

LenaGoia's picture
Activity Score 11

"Equilibrium" is everything that comes to my mind while looking at this print. It's simple, yet powerful.

danielchapman's picture
Activity Score 292

Its meant to be a timeline kind of thing I think. With mixed units (weight vs running).

Maybe its a B.C. and A.D. thing, which would mean the shoes are the child of god?

Kind of forced imo, but has something bigger buried in there possibly... or should I say sealed in that tomb?

kleenex's picture
Activity Score 50118

My problem with this ad is that I am not seeing any real change in the size of the clothing at the ends though,,,

ancana22's picture
Activity Score 276

Pra que a porra dos números lá em cima? Boa ideia!

brunócio's picture

Simple, but well thought, works pretty well for me

Barbara O.'s picture
Barbara O.
Activity Score 211

Well for me, it says 'no matter the weight or the distance, all you need are procorrer shoes and a bottle of water'

Barbara O.

NicoCiego's picture
Activity Score 1033

Very smart. Kudos to the CDs!

Shahzad Zaman's picture
Shahzad Zaman
Activity Score 6

The picture depicts the difference between before and after one used procorrer shoes.
First, his weight increased from 95 to 115kg. When procorrer shoes came, he went from running 0km to 10km.
In the same picture, we can see his clothes he wore before he had these shoes and after he started running.

shahidali's picture
Activity Score 4069

Like the idea. Copy is not connecting to the core benefit of the product. Execution could have been better.


ItMatters's picture
Activity Score 2167

Too open for different views. Take too long to see the idea. I probably have flipped the page.

khronos's picture
Activity Score 998

well executed...i dont think its working too hard...pretty slick imo