Description
Print advertisement created by 433, Brazil for Procorrer, within the category: Fashion.
All you need for running.
Creative Directors: André Strauss, Bud Distefano, Cicero Lago
Art Director: Ivaldo Ferreira
Copywriter: Estevan Petyk
Photographer: Rodolpho Pajuaba
The ad focuses on the center, so it means you should go running butt naked?
"Equilibrium" is everything that comes to my mind while looking at this print. It's simple, yet powerful.
Its meant to be a timeline kind of thing I think. With mixed units (weight vs running).
Maybe its a B.C. and A.D. thing, which would mean the shoes are the child of god?
Kind of forced imo, but has something bigger buried in there possibly... or should I say sealed in that tomb?
My problem with this ad is that I am not seeing any real change in the size of the clothing at the ends though,,,
Well for me, it says 'no matter the weight or the distance, all you need are procorrer shoes and a bottle of water'
Barbara O.
The picture depicts the difference between before and after one used procorrer shoes.
First, his weight increased from 95 to 115kg. When procorrer shoes came, he went from running 0km to 10km.
In the same picture, we can see his clothes he wore before he had these shoes and after he started running.
Like the idea. Copy is not connecting to the core benefit of the product. Execution could have been better.
shahid
Too open for different views. Take too long to see the idea. I probably have flipped the page.
well executed...i dont think its working too hard...pretty slick imo
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