Comments (18)

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me thinks's picture
me thinks
Activity Score 722

I really really like the approach.

BTW, who's the copywriter?

spiderbear's picture
Activity Score 20

I love the styling, and the expressions, but replace the World Gym logo with a competitor's, and it would still work, wouldn't it? Unless I'm missing something. Great layout and photography, too bad about the generic message.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Yes, it would still work with Powerhouse Gym or IronMan Gym or Concrete Jungle Gym (where'd THAT come from?) or whatever... But they took the "generic message" and made it their own and ran with it. So that when the next competitor comes after these guys with a similar message ad, World Gym already has the upper hand.

So, I always rebut this kind of comment with "Yeah, but they came up with it first." (if the campaign is worth defending that is...)

Nice take on the old "brain versus brawn."

Beatboxer's picture
Activity Score 1517

Weeeeeellllll, even if you use your muscles, something have to 'guide' them, right? And what guides? The brain, the head, the soul...

I think this is funny, but... ok.

Most probable thing to happen for this woman, even if she goes to gym every day, is to get slimmer, not much stronger.


returntosender's picture
Activity Score 42

Hey dude, you're too much rational. Sometimes, use your instinct and your heart or you'll shoot down any original idea.

philippertl's picture
Activity Score 656

I agreed. Advertising is mainly about emotions and imagination

For hire and desire ...

lsadunb's picture
Activity Score 571


Mtl Dave's picture
Mtl Dave
Activity Score 274

Great campain. I like the photo... very funny.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

That's a refreshing strategic angle for a Gym advert. I like it. A lot.


Join the rarely updated ad orgy here:

jennywhx's picture
Activity Score 1142

i love this series of ads, especially when i know my brain stuck everyday sitting in front of computer only. Exercise even make you think better :P.

copycomoelcopi's picture
Activity Score 822

great. great ad. period.

salamandos's picture
Activity Score 1947

it does not seem nice to me, constructed benefit.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

nice approach..kinda fresh!

~ old habits die hard, older ones never do ~

pieter's picture
Activity Score 216

good to see some CREATIVE gym ads. whooo

addyhoch10's picture
Activity Score 2592

You can't solve every problem with your head.

to me these guys don't seem to be able to solve ANY problem mentally... they rather look over-challenged by the situation, or even sort of brain dead (esp. no 1 & 2).

i really like how these people express both physical and mental slowness but i think the headline doesn't go 100% with it.

Tapper's picture
Activity Score 490

good original thinking

Strip. Strip. Strip.

mrtalented's picture
Activity Score 2171

nice insight. nice photography.

Fk Mikenj's picture
Fk Mikenj
Activity Score 197

hmm, i think this problem does not fit
everyone who can carry 1 folder can solve this ( with his/her brain )