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Elephant

Agency Network: 
Published/Aired: 
November 2007
Pro Wildlife Print Ad -  Elephant

Description

Caption

Trigger your rescue mission at prowildlife.de

Advertising Agency: Aimaq Rapp Stolle
Creative Directors: Christoph Stricker, Robert Krause
Art Directors / Illustrators: Jan Lucas, Mario Nussbaumer
Copywriter: Björn Bremer
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krautland's picture

if I pulled that trigger the hippo would die.
this campaign sucks.

krautland
Activity Score 3216
Art Director at erm... no calls please.
kurtberengeiger's picture

Somehow I doubt you could kill a hippo with a handgun. At least not before it killed you for trying.

kurtberengeiger
Activity Score 7323
Copywriter
simon.gross's picture

But if you had a giant handgun, or a tiny hippo...

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
ShaniG's picture

Emmm, it's an elephant. e l e p h a n t!

ShaniG
Activity Score 17214
Creative Director
simon.gross's picture

Yeah, but just i m a g i n e if it was a hippo disguised as an elephant...

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
iT-iS-i's picture

Hmmmm. So that's a hippo hmmm...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Jetstream's picture

Copy destroys it, nice visual why was a handgun used twice?

Jetstream
Activity Score 115
Other at Freelance CD
darknessunited's picture

dears.. krautland n kgeiger... its an Elephant.. lol

darknessunited
Activity Score 6
Graphic Designer
kurtberengeiger's picture

Elephant, hippo, rhino, whatever... A handgun would still be next to useless. ;)

kurtberengeiger
Activity Score 7323
Copywriter
Puly13795's picture

Why is everyone so hung up on the fact that a handgun couldn't kill an elephant? The message here is not that a handgun could take down an elephant; that would be ridiculous. It's that we're killing our wildlife at an alarming rate. And that point comes across quite nicely I think. Great visuals.

Terrible line though.

Puly13795
Activity Score 42
Copywriter
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