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Prisma

Published/Aired: 
February 2007
 Prisma

Description

Caption

Prisma. It has just arrived and was already chosen the best car in Brazil by Abiauto.
www.chevrolet.com.br

Advertising Agency: Salles Chemistri, São Paulo, Brazil
Creative Director: Hugo Rodrigues
Art directors: André Marques, Kevin Zung
Copywriter: Daguito Rodrigues
Photographers: Guto Nóbrega, Hilton Ribeiro
Illustrator: Fernando Daniel
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chintan ruparel's picture

hmm...nice, bt why d loooong line explanation!! i like th fact that they've experimented a bit

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Endeio's picture

This is just good, 5/10. But the Prisma campaign here in Brasil - by Mccan - is great. Especially in TV.

Endeio
Activity Score 270
Copywriter
jacksonrabbit's picture

Like the idea but could have been better executed.

jacksonrabbit
Activity Score 280
Other
slim's picture

Multi-layered. But in a bad way.

slim
Activity Score 1047
Copywriter
Rog's picture

Great "cars-vroom-dynamic" message, but underwhelming "ho-hum-putt-putt" delivery.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tyraptos's picture

I like it.

Tyra

tyraptos
Activity Score 74
Other
focus group's picture

Nice idea, but what's with the line?

focus group
Activity Score 146
Other
msred's picture

i dont like the copy.

msred
Activity Score 491
Graphic Designer
Rog's picture

Media choice is stodgy.

Stick it on a bus - with an image that changes to another as it passes the viewer.

It needs that dynamic in the delivery - especially for a car brand.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

Media choice is stodgy.

Stick it on a bus - with an image that changes to another as it passes the viewer.

It needs that dynamic in the delivery - especially for a car brand.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

unmanman's picture

greetings

they killed a good ad with a bad line

unmanman
Activity Score 118

ga ga goo goo ga ga...

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