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Triangle Rice Cake

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Grey, Hong Kong for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze, Andrea Khou
Art Directors: Helen Sze, Gabriel Wong, Alvin Sin
Copywriters: Andrea Khou, Jason Luo
Photographer: Kent Luk
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Phil Lestino's picture

Oh! rice pringles! more sucky than sushi

Phil Lestino
Activity Score 1684
TommyO's picture

What's that supposed to be?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Using food to look like something else has been done time and time again. And it doesn't even look like sushi, if that's what it's even supposed to be.

Guest
Billoughsby's picture

I got it. Instant read. Great advertising.

Billoughsby
Activity Score 5144
Art Director |

That's it.

philippertl's picture

I don't know this campaign doesn't really make sense to me. Why should I buy those pringles after seeing the ads?

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

AssassinX's picture

I think this series is good.

I do believe sometimes ad people need to step backwards n rethink what the hell they should do for a product, or their client. They cannot be just showing off the so-called "creativity" without thinking of a very big issue, "advertising effectiveness".

The ad message of this poster is crystal clear: the new flavour is the well-known Japanese triangle rice cake.
Already enough for Hong Kong market, right?

This is ad, not ad-like contemporary art.

AssassinX
Activity Score 1329
k_nicolle's picture

zzzz

k_nicolle
Activity Score 45
Intellitec College-Colorado Springs
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