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Shaped like nothing else, 1

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Grey, Hong Kong for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
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Highest Rated

Black Fauns's picture

Who really gives a rats arse abut the shape ... and you're not telling me anything i don't already know. Weak.

Black Fauns
Activity Score 137
Copywriter at London
gulo's picture

It does make a point.
But it does not make me go get one rit now.
But yeah it does register in the mind in a quite positive way.

"Aha! Pringle's."

gulo
Activity Score 461
patUDAY's picture

Little confused by now. ??

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

rogers's picture

WTF?/?

rogers
Activity Score 45
Pete2's picture
Pete2
Activity Score 720
Creative Director at munnrabot.com
Guest's picture

shaped for nothing else ---> I think they mean that you cant play ping pong on a table shaped like that, or eat in a plate with that shape, or listen to a LP that looks like that. Thats why Pringles is unique. UNIQUE SHAPE.

Guest
Guest's picture

the idea is not very unique.but the whole thing is quite subtle.

Guest
Black Fauns's picture

Who really gives a rats arse abut the shape ... and you're not telling me anything i don't already know. Weak.

Black Fauns
Activity Score 137
Copywriter at London
Guest's picture

I always thought it was shaped like a horse saddle. Or half a duck bill.

Guest
Corbeen's picture

there was toblerone campaign with same communication few years ago.
They referred on their shape (triangle) producing LP ,s Bicycles, and other stuff in triangles with the message:
good that we didn't invent anything else except toblerone.
here is the link of one of the prints:

http://www.goldendrum.com/competition/showcase/search-54/?ID=14900

Corbeen
Activity Score 1093
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