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Saw

Campaign
Agency Network: 
Published/Aired: 
December 2011
Princesa Print Ad -  Saw

Also From This Campaign 2

Description

Print advertisement created by Staff, Brazil for Princesa, within the category: Food.

Caption

Break free from guilt

Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Head of Art: Bernardo Machado
Illustrator: MMJ Studio
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andylefty's picture

Haha extreme. I like it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

Brazilian advertising, for the most part, is tutto fumo, niente arrosto or all sizzle, no steak. Is this the right way to advertise what appears to be low carb bread? It's stupid. Sorry.

atb2005
Activity Score 13557
terry phillips's picture

Very new way to talk about low fat products! I loved it.

terry phillips
Activity Score 125
roger lucas's picture

ha-ha, funny! Every "overweight" person should like this. It speaks the truth. When I eat something that's not diet, I regret it. Congrats!

roger lucas
Activity Score 30
iambusy's picture

i love what Casrtos doing in Brazil...

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

funny and had lots of truth re guilt...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

Nice one

MicheleVirgilio
Activity Score 2617
thegrimreaper's picture

Never heard of this agency. Never heard of this client. Never heard of the creative team. But this is really good. I guess brazilian advertising is full of surprises.

thegrimreaper
Activity Score 54
Milan Solanki's picture

pretty good art direction, love the approach

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
dean viii's picture

nope, sorry.

dean viii
Activity Score 1686
Creative Director
Lazarus's picture

Dear lord.

Lazarus
Activity Score 1536
Creative Director
izzlah's picture

too much creative masturbation for such a work

izzlah
Activity Score 229
Copywriter
JeffGreenhouse's picture

Evil Bread! Where's Bruce Campbell when we need him??

Creative and creepy, not appetizing though.

JeffGreenhouse
Activity Score 310
simonds08's picture

I see where they were going with this but it went off the rails at some point

simonds08
Activity Score 598
luckyzebra's picture

Makes me wanna throw up. Not exactly the reaction you would want for a food ad.

luckyzebra
Activity Score 93
Akshay Kuma's picture

Ver creative. Mabe too much.

Akshay Kuma
Activity Score 38
leprofesseur's picture

Really like the approach here !

leprofesseur
Activity Score 9
Copywriter
jackblack's picture

Be afraid. Be very afraid.

jackblack
Activity Score 2357
Art Director
fotdot's picture

Why kill my brain?

fotdot
Activity Score 673
Creative Director
andylefty's picture

Torturing your brain with guilt.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
simonds08's picture

not quite, the selling point is that the bread is guilt free... which begs the question of why would the bread in the illustration be torturing your brain when it could so easily be confused with the product in which this is advertising?

simonds08
Activity Score 598
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