Buddies, 1

Agency Network: 
October 2008

Print advertisment created by TBWA, Brazil for Primus, within the category: Alcoholic Drinks.

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production:: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA

Comments (27)

Log in or register to post comments
jsantanaxp's picture
Activity Score 401

great art direction.



Guest commenter's picture
Guest commenter

The "No matter what happens" is not really necessary.

Otherwise, it's a relatively crappy idea made OK through
the engaging visual.

STRTLRS's picture
Activity Score 1601

That line is totally necessary and this is a graphic campaign. What's puzzling me is that there's always 4 guys and only 3 girls.

Good photos and art direction.

I think, therefore... yeah.

SeanMartin's picture

Well, considering the guy in the middle is making eye contact with the waiter, I dont think the other two have much to worry about.

Overall? It's... cute. But it feels a little off somehow, like they didnt really make the best use of space in the layout. But that's a minor quibble, I think, just enough of an annoyance to make me wonder why they didnt push this a little further, design-wise.

Alfonso's picture

The guy that lasts is mormon.

playa's picture
Activity Score 80

really lovely composing


Chipp's picture
Activity Score 24

Brilliant visuals, very engaging and i'd stop to look at it.

roi zhang's picture
roi zhang
Activity Score 132

like it

dico's picture
Activity Score 332

excellent art!!!

Elrehpani's picture

la idea es regular pero la gráfica y la dirección de arte lo hace fantástico

BE MY GUEST's picture
Activity Score 44

Nice work! :)

pyramid's picture
Activity Score 19

la dir de arte se zarpa!

Losvanvan's picture

Bonito arte, pero la idea es absurda y parece pensada por niños.
Por favor, la publicidad tiene que conectar, con quien creen que conecte ese anuncio ?
Con nadie.

Guest's picture

Tu criticas sin compreender a que publico esta direcionado el anuncio, Primus es la cerveza mas barata de Brasil, vendida a un publico en general de classe muy baja, que no tiene un trabajo de verdad, sus hijos no tienen libros, viven en una favela, pero para estas personas, se hay diñero para una cerveza con los amigos no hace falta nada mas, la vida esta perfecta. El anuncio esta muy bien para el publico a que se conecta.

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

..nice art


ZZbottom's picture
Activity Score 111

agree with "no matter what happens" not really necessary. nice campaign anyway.


john doe's picture
john doe
Activity Score 1571

I do not quite understand the bad or average ratings nowadays on aotw.
Especially for this campaign. It is fun. It is very well made and perfect for a beer brand. Congrats!
For me at least 7/10.

imtiyaz ali's picture
imtiyaz ali
Activity Score 14

Nice Art direction


CR_AD's picture
Activity Score 413

Beautiful art direction !

iamcreative's picture
Activity Score 262

nice art direction but no idea.

Moreira's picture

In Brazil there is a popular expression very common nowadays wich says: "Let's go drinkin' couse the world it's up to an end", or something like that. So this campaign sells and talks straight to the target. Excellent in art direction and concept.

luispiter's picture
Activity Score 2756


i like it.. the fabulous art dierction

Hibon's picture
Activity Score 3734

great art direction. (i would prefer a great idea, because this is what agencies are payed for.... IDEAS !!!!)

Simple ideas are the best !

STRTLRS's picture
Activity Score 1601

Agencies are paid to meet expectations. If a client asks for a turd on a plate, there's no need to give him a turd on a plate with flowers,fireworks and nachos belgrande coming out of it. Agencies are there to help the client sell their product or service. No need to over embellish a campaign for a product that doesn't need it. I think this campaign is solid, speaks to the demographic and sells. Sell. Not promote. Not beautify. Not create. Sell.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

So this is finaly a good idea because is what the agency recommended to the client to sell the product. i agree with you, ideas is what agencies are paid for !!!!

Guest commenter's picture
Guest commenter

it looks like an old idea though da art direction can be called moderate overall effect is gud....

s.ahmar's picture

is this......Human or Alien, nobody enjoing these kind of situations (imagine 9-11 in USA or Tusnami etc.....