Advertisement

Garage

Campaign
Agency Network: 
Published/Aired: 
March 2008
Primeau Velo Print Ad -  Garage

Also From This Campaign 2

Description

Print advertisement created by Palm Arnold, Canada for Primeau Velo, within the category: Retail Services.

Caption

As passionate about bikes as you are.

Advertising Agency: Palm Arnold, Montreal, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Art Director: Etienne Bessette
Copywriter: Etienne Bastien
Log in or register to post comments
Pogi5's picture

Hehe I like this one. Simple, straightforward...one of those "why didn't i think of that?" type ideas.
Good find!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
jazarah's picture

totally agree

jazarah
Activity Score 1262
Nanel's picture

great

Nanel
Activity Score 283
Copywriter
RM's picture

Lawn looks way too green...kidding! Great ad, agree with Pogi5
Although are they talking about push bikes or motorbikes, that's where strapline starts to confuse people...anyone?

RM
Activity Score 419
Copywriter
RM's picture

Forget that comment about motorbikes or push bikes, I just saw the other ad and all is clear now, but this proves it only works as a campaign

RM
Activity Score 419
Copywriter
hoperator's picture

nice and simple

hoperator
Activity Score 80
Art Director
halfstring's picture

It would be cool so see some skid marks down the driveway - just feels a bit too clean.

halfstring
Activity Score 288
Graphic Designer
brain123's picture

I was thinking the exact same thing.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Copy_Can's picture

This ad is wonky in art direction: Shouldn't the garage door be tinner too? The only reason why they're that wide is to fit a car.

Copy_Can
footch's picture

Stop tying to complicate it. It's good and simple. Keep it that way. No I wouldn't put skid marks, I wouldn't put a thin garage door. Next you'll be saying can we put some bikeys out the front or how 'bout we hang a leather jacket on the mailbox.

footch
Activity Score 2
Takmelius's picture

Actually the line just says, "As passionate as you". There's no mention of bikes at all. Also, I'm not sure that showing me how passionate I am about bikes (which I'm not) convinces me that Primeau is passionate, nor does narrowing the entry to my garage best demonstrates my passion.
The brief is not just to create an ad with a twist because what happens is that people are so happy they got it that they forget that it's selling something (especially on a site like this).
If the brief says to show that Primeau is passionate about bikes then I believe this has failed.

Takmelius
Activity Score 203
Creative Director
sumsum's picture

i still don't get the other one. but this is a fine one!

sumsum
Activity Score 613
copywriter
federal highway's picture

does not do anything for the brand. won't win awards either.
think harder.

federal highway
Activity Score 18
everartz's picture

how is the good anyway!! found a way for the bike.. so what?.. sorry but this is so lame!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

alpinabmw's picture

Simple. Great.

alpinabmw
Activity Score 5
TBB Chile
TexasH's picture

Ok

TexasH
Activity Score 365
copywriter
Takmelius's picture

Ethan Base a member for 3 hours! :P

Takmelius
Activity Score 203
Creative Director
Ethan Base's picture

Simple. Love it.

Ethan Base
Activity Score 227
Featured Content

Latest Collections

Advertisement