Agency Network: 
March 2008

Print advertisment created by Palm Arnold, Canada for Primeau Velo, within the category: Retail Services.

As passionate about bikes as you are.

Advertising Agency: Palm Arnold, Montreal, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Art Director: Etienne Bessette
Copywriter: Etienne Bastien

Comments (18)

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Pogi5's picture
Activity Score 253

Hehe I like this one. Simple, of those "why didn't i think of that?" type ideas.
Good find!

jazarah's picture
Activity Score 1262

totally agree

Nanel's picture
Activity Score 283


RM's picture
Activity Score 419

Lawn looks way too green...kidding! Great ad, agree with Pogi5
Although are they talking about push bikes or motorbikes, that's where strapline starts to confuse people...anyone?

RM's picture
Activity Score 419

Forget that comment about motorbikes or push bikes, I just saw the other ad and all is clear now, but this proves it only works as a campaign

hoperator's picture
Activity Score 80

nice and simple

halfstring's picture
Activity Score 288

It would be cool so see some skid marks down the driveway - just feels a bit too clean.

brain123's picture
Activity Score 830

I was thinking the exact same thing.

Copy_Can's picture

This ad is wonky in art direction: Shouldn't the garage door be tinner too? The only reason why they're that wide is to fit a car.

footch's picture
Activity Score 2

Stop tying to complicate it. It's good and simple. Keep it that way. No I wouldn't put skid marks, I wouldn't put a thin garage door. Next you'll be saying can we put some bikeys out the front or how 'bout we hang a leather jacket on the mailbox.

Takmelius's picture
Activity Score 203

Actually the line just says, "As passionate as you". There's no mention of bikes at all. Also, I'm not sure that showing me how passionate I am about bikes (which I'm not) convinces me that Primeau is passionate, nor does narrowing the entry to my garage best demonstrates my passion.
The brief is not just to create an ad with a twist because what happens is that people are so happy they got it that they forget that it's selling something (especially on a site like this).
If the brief says to show that Primeau is passionate about bikes then I believe this has failed.

sumsum's picture
Activity Score 613

i still don't get the other one. but this is a fine one!

federal highway's picture
federal highway
Activity Score 18

does not do anything for the brand. won't win awards either.
think harder.

everartz's picture
Activity Score 7613

how is the good anyway!! found a way for the bike.. so what?.. sorry but this is so lame!

| everartz |

alpinabmw's picture
Activity Score 5

Simple. Great.

TexasH's picture
Activity Score 365


Takmelius's picture
Activity Score 203

Ethan Base a member for 3 hours! :P

Ethan Base's picture
Ethan Base
Activity Score 227

Simple. Love it.