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Hellas's picture

i'm reading a book on advertising and this idea is in the book (going from black to white for MJs biography)
somebody's been reading the same book...

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

sirvan's picture

Didn't need the callout pointing to the light part of the spectrum. Should've just put it as the title of the show, by the logo.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Hellas's picture

i'm reading a book on advertising and this idea is in the book (going from black to white for MJs biography)
somebody's been reading the same book...

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

Guest's picture

old student work

Guest
doncorso's picture

This is a VERY used resource, with a VERY used idea (the black-white Michael Jackson).

doncorso
Activity Score 35
Art Director
chamindarathnayake's picture

agree!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

PERP's picture

I actually have a book where this idea appears. EXACTLY like this.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

J Designer's picture

I’m sorry but I don’t like this. As sirvan said, the title of the show by the logo would have been enough...but this idea has been done so many times! Surly there was another way to display this?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
macluvin's picture

the client gets what the client wants. they probably read the same book.

macluvin
Activity Score 397
Art Director
gravity's picture

as MJ's death, we will be seeing this type of ads for another 10 years. sorry...

gravity
Activity Score 181
Art Director at Sistemsensin
rolling.stone's picture

i get it, i like it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

EGGO's picture

p.33 of the Advertising Concept Book by Pete Barry.

Student did this already and it was published.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

theanc's picture

An ad commenting on MJ's color change? How creative!

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

good

Guest
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